“I help hospitality and service brands create story-worthy, consistent customer experiences that makes ripple through culture, loyalty, and revenue, without burning out their teams. Global consultant & speaker.”

🔥 DAY 7 – THE 3rd T: TOSS 🔥 (MLK Jr. Day Edition) You’ve touched hearts. You’ve taught a clear principle. Now comes the moment that separates good speakers from transformational ones… 👉 TOSS. TOSS is your call to action. It’s the moment you invite the audience to do something with what they just felt and learned. Here’s the truth: Inspiration without action expires quickly. Dr. Martin Luther King Jr. understood this deeply. He didn’t just inspire people with a dream, he called them to act. One of his most challenging statements was essentially a TOSS: “Life’s most persistent and urgent question is, ‘What are you doing for others?’” That question demanded movement, not applause. HOW TO TOSS EFFECTIVELY: A strong TOSS should be: ✔️ Clear (no confusion) ✔️ Specific (not vague) ✔️ Timely (right now, not someday) ✔️ Aligned with what you just taught Think of it this way: You’re not pushing people, you’re inviting them. 🎯 TODAY’S CHALLENGE, MAKE A PLAY: In the comments, write ONE strong TOSS connected to your message. Use this format: • Because of what you just learned… • I invite you to… (one clear action) • Starting when? (today, this week, right now) Examples: - “Today, I challenge you to start the conversation you’ve been avoiding.” - “Before this week ends, take one step toward the vision you wrote down.” Remember: Dr. King didn’t just share a dream. He tossed responsibility to the listener. That’s what great speakers do. Let’s honor the legacy today by not just speaking well, but calling people forward. ✈️🔥

🔥 CHALLENGE DAY: TOUCH YOUR AUDIENCE 🔥 Before you teach. Before you sell. Before you close. You must TOUCH. Let me remind you of the FLYTALK Framework we use when speaking: ✈️ Touch – A personal story that connects emotionally ✈️ Teach – Practical insight that brings clarity ✈️ Toss – A clear call to action ✈️ Top It Off – A memorable emotional close ✈️ Tip – A brandable takeaway as you exit Today’s focus is the TOUCH. Your TOUCH story is the moment that: • makes you human • builds trust fast • lets the audience say, “That’s me.” It’s not your whole life story. It’s one moment that shaped you, stretched you, or shifted your thinking. 🎯 TODAY’S CHALLENGE: In 3–5 sentences, share your TOUCH story in the comments. Use this simple structure if you need it: 1️⃣ What was happening? 2️⃣ What was the struggle, delay, or tension? 3️⃣ What did you learn or realize in that moment? Keep it real. Keep it short. Keep it YOU. 💡 Remember: People don’t connect to perfection—they connect to progress. Drop your TOUCH story below 👇🏽 Then take a moment to affirm 2–3 other stories in the group. Let’s practice connecting before we start convincing. ✈️🔥

By now I’m sure you’ve heard me say… For my coaching program it’s - “Make A Play - You have 24 Hours… playmakers make a play - Playmakers are action takers When I speak it’s - you can Fly - What if you fail, oh but what if you fly That’s what DAY 9 – THE FINAL T: TIP is all about Because by now you’ve already touched hearts. You’ve taught a clear principle. You’ve tossed a call to action. You’ve topped it off with emotion. Now it’s time to leave them with something they’ll carry. 👉 TIP is your brandable exit line. It’s the final sentence people remember, repeat, and associate with you. Think of TIP as: • Your mic-drop moment • Your signature saying • The line they quote when you’re gone Great speakers don’t just end talks; they leave language behind. WHAT MAKES A STRONG TIP: ✔️ Short (1 sentence) ✔️ Clear (no explanation needed) ✔️ Repeatable (easy to say out loud) ✔️ Aligned with your message and mission If people can repeat it, they can remember it. If they remember it, they remember you. 🎯 TODAY’S FINAL CHALLENGE: In the comments, share ONE TIP you’d exit the stage with. Examples: • “Don’t wait for permission—make the play.” • “Delay doesn’t deny destiny.” • “What you practice privately shows up publicly.” Make it YOU. Make it memorable. Make it something you could say every time you speak. Because when the lights go down and the room clears… your TIP keeps talking. ✈️🔥 Well done for flying through the full 5T FLY Talk Framework. Now go use it.

Today we start with the first be in mind… In my book on Speaking and how to launch a profitable speaking business, “Max The Mic”, on page 62 I strongly suggest that you prepare your message to be delivered in multiple time frames. If you begin with this in mind, you will prepare what is essential and eliminate all of the fluff. I train speakers and some often overlook the opportunity to have 2-5 minutes to speak because it seems to short. However, I’m telling you from experience that 2-5 minutes can change your life. I once travelled all the way from VA to New Mexico to speak for 2 minutes as an opener for my speaking coach Jeremy Anderson who was the 45 minute keynote speaker. From that 2 minutes I was invited to speak at 6 other engagements totaling over $35K in income! Not flexing just sharing that planning your end at the beginning matter. I’m actually sitting in a community breakfast right now for the new Attorney General of VA, Jay Jones and notice on the program that at this professions event there are 5 remarks being made that are 2-5 minutes each. This is a norm and I want you to prepare… but how? Today you start by writing a 1 sentence thesis of your entire talk. “When you learn to stop fighting your delay and start extracting purpose from it, what felt like a setback becomes the very system that launches you into your next level.” Why this works at every length - 45 min: Unpack delay, resistance, purpose, process, systems, and next level with stories, scripture, frameworks, and exercises. - 30 min: Focus on delay → purpose → launch with 3 main movements. - 15 min: One core story + one teaching point + one takeaway. - 10 min: One story, one truth, one challenge. - 5 min: One metaphor (delay as training ground) + one action step. - 2 min: A powerful statement + a single call to action. Make a play today and write in the comments your 1 sentence thesis statement of your keynote