What separates companies that are merely good from those that become truly great? That's the question Jim Collins set out to answer in Good to Great, and the insights are just as relevant for entrepreneurs, land investors, and business leaders today as when the book was first published. Why it’s worth reading: - It helps you think bigger about leadership. - It shows why discipline and focus matter. - It gives practical ideas for building a better business. - It shows that success comes from the right people, clear thinking, and consistent action over time. In our recent podcast episode with Reggie, he mentioned Good to Great by Jim Collins as one of the books that has influenced his thinking on leadership and building a successful business.