Heber Perez was making around $40K a year at UPS when his very first land deal netted him about $36K. But getting there and growing from there wasn’t all wins. In this episode, Heber shares: 1️⃣ How a failed first mailer led to a $36K first deal 2️⃣ Why he sends around 6 mailers a year 3️⃣ How 5K letters can bring 1–2 properties under contract 4️⃣ Why he’s focused on only 2 states in about 5 years 5️⃣ How he built a strong local team without employees 6️⃣ The partnership where he says he never received his $60K–$70K share of the profit 7️⃣ The contract mistake that taught him to always get every party’s signature 8️⃣ How he bought a property listed around $600K for about $420K 9️⃣ Why he’s moving toward bigger subdivision deals From a failed first mailer to building a land business as a solo operator, Heber shares the wins, mistakes, and lessons that shaped the way he does business today. 👉 Don’t just scroll. Level up. Here are the full resources and transcript.

Wildfire smoke forced us to change our plans at the last minute, but what came next turned into something special. In this 10-minute video, I share what happened behind the scenes, why we had to pivot, and what attendees really thought about the more intimate Unconference experience. A huge THANK YOU to everyone who joined us and helped make this event so memorable! I’m incredibly grateful for the conversations, connections, and memories we created together. 🎧 Check out the episode and hear why sometimes the best experiences come from plans that don’t go according to plan.

The land investing business has changed A LOT over the last few years — and what worked incredibly well for us in the past isn't necessarily what I'm betting on going forward. I recently sat down with Ron Apke to talk about what we're doing differently in 2026, including why we're focusing on fewer, more specialized deals, how we're thinking about marketing and markets, building the right team, and where I think AI fits into the future of this business. We also got into something I think every entrepreneur eventually has to face: knowing when it's time to stop doing something just because "that's how we've always done it" and actually pivot. Really enjoyed this conversation with Ron. If you're in the land business, I'd love to hear what you're seeing out there too. Check out the full conversation here 👇 https://www.youtube.com/watch?v=hRNd8zFn4Ts

Good leaders don't just listen to words. They pay attention to people. Before making a decision, take a moment to observe. - How is your team responding? - Are people engaged, confused, hesitant, or overwhelmed? Sometimes what isn't said is just as important as what is. Reading the room means paying attention to: • Body language • Tone of voice • Energy in the conversation • Questions people ask or don't ask These clues help you make better decisions. Scenario: Imagine you’re introducing a new process during a team meeting. Everyone nods and says, “Sounds good,” but the room feels unusually quiet. People avoid eye contact, no one asks questions, and the energy feels off. Instead of assuming everyone agrees, you pause and ask, “What concerns do you have about this change?” That one question opens the door to honest feedback. Your team shares challenges you hadn’t considered, and together, you find a better solution. Great leaders don’t mistake silence for agreement. They pay attention, ask questions, and create space for others to speak. Sometimes, the best decision comes from listening before leading.

Everyone of us has different experiences in land investing. What is one question you have right now? Post it below and let's help each other.