Last 30 platform conversion benchmark report Total leads captured across all accounts at LeadCapture keep going up. About 33% higher since June. Keep in mind... this it total. Across a huge range of offers, channels, etc Conversion didn’t move. Still holding steady at about an avg 8.1% blended conversion rate across EVERY account. The fact that our platform conversion rate is holding is interesting to me. Anyone can push volume for a month. Holding conversion while volume climbs is harder. It means the system is scaling with lead generator and businesses who drive quality traffic. This is what we’re after. If you're > 8.1% then great job! Keep pushing the limits. If you're < 8.1% then it might not be a bad thing. First thing I'd look at is if a channel or traffic partner is pulling that number down, then decide if that's acceptable or not. In some cases, it's completely fine. If it's not okay, then tightening up channels and partners is always an option.

Saw this from: Inman this week: stop expecting a top-of-funnel Meta lead to act like a Google search lead. Different jobs. Meta builds pipeline. Google catches hot intent. Match form, nurture, and follow-up to the channel. --- This brings up a really good point and three mistakes I see. 1) To many people jump to Meta. They struggle. Meta does work and there are examples of people being very successful with it. But meta isn't the only game in town. 2) Treating Meta like a high intent search channel 3) Ignoring channels where there's a ton of existing demand. To share an example: Earlier in my career I joined a small startup that went from $0 - $4M ARR and we never touched Meta. Paid search drove most of the early traction until we hit a wall. I ran their Google Ads... we hit a wall around $4M ARR. That's when we started experimenting with other channels.

Just having fun with the title. there's nothing breaking about this haha. But check this quote out. “I never use my go-to market tools. I just have my agent do it for me”… Just heard this in an interview with a SpaceX Engineer this morning. Validating to hear because… THIS is the world I’m convinced we’re headed to with landing pages and funnels. Not just agents helping with the work. There's another level to this. It's autonomous agents doing the work while we do something else. It looks like this: - You think through a strategy like: “launching a legal campaign to generate mass tort leads on meta. I need a conversion optimized funnel that asks (insert questions). Here are 3 companies that have spent millions of dollars on paid ads. Lead quality matters and I need compliance for TCPA locked down. This means integrating with TrustedForm, etc. Review the example funnels and refine the strategy then build me the form, page, ads, etc - then you literally step away. Take a call, go for a walk … Agent gets to work. - agent pings you for review. Feedback. Edits. Launch Then… - agent starts collecting data, learning, and that’s when the optimization loops kicks off. This moment is here. And I know this because this is my new workflow now. But here’s the thing. Only like 5% of people are probably doing it. Maybe less. Most people still don’t know what an MCP sever is. Even I sometimes call it an MPC sever. That’s how early we are. But soon I think the vast majority of people will be working like this. So… I’ll be sharing more insights and content on how to build and optimize lead generation funnels , pages, etc with agents as we continue to head in this direction. But I'll just leave this here. Grokbot + LeadCapture via MCP is game changing. Because the grokbot agent, or whatever you call it and work autonomously and that opens up a ton of use cases that pretty much change everything. More to come...

If you convince yourself you’re always on the 1-yard line, it becomes a lot harder to quit. Because who gives up when they’re one yard away? That’s more or less how I’ve approached LeadCapture for the last six years. Through some pretty ridiculous highs, lows, mistakes, and circumstances, I’ve always tried to believe that the next breakthrough could be right there. And right now, with what’s happening around AI... I’m starting to feel like a lot of those years of just pushing forward were leading to this moment. I want to do something a bit different and share my thoughts on what I think ultimately drives success. Because I've been pretty reflective lately. But first, to take things back for some context. I built the earliest versions of LeadCapture in late 2019... as basically just a form builder. It didn't even have a UI for editing forms. I was literally waking up at 4am building forms in JSON for customers and uploading them to a server. Not exactly fun when an agency came through requesting 1,000 forms. But at the time, you couldn't vibe code your way to full 'software products'... you actually had to code. Times were different. Fast forward to today and I feel that we've entered a completely different paradigm in funnel and landing page building. The future is using agents to automate workflows around building and setting up landing pages, funnels, and surveys. Heading into 2026,I bet on this being internal agents that are owned and operated by the platform (like our Copilot feature)... I was kind of wrong. ... and while that's still part of it, I've only come to realize it's one part of the workflow. The real future that's unfolding before our eyes is external agents come in with their own context, get us 80-90% of the way there, then we do the work from there. And that's the part that has me thinking. As the guy sitting in a dimly lit room in 2019, cursing at myself for creating a business where I had to build forms by hand while also trying to survive life with a newborn and a full-time job...