Last 30 platform conversion benchmark report Total leads captured across all accounts at LeadCapture keep going up. About 33% higher since June. Keep in mind... this it total. Across a huge range of offers, channels, etc Conversion didn’t move. Still holding steady at about an avg 8.1% blended conversion rate across EVERY account. The fact that our platform conversion rate is holding is interesting to me. Anyone can push volume for a month. Holding conversion while volume climbs is harder. It means the system is scaling with lead generator and businesses who drive quality traffic. This is what we’re after. If you're > 8.1% then great job! Keep pushing the limits. If you're < 8.1% then it might not be a bad thing. First thing I'd look at is if a channel or traffic partner is pulling that number down, then decide if that's acceptable or not. In some cases, it's completely fine. If it's not okay, then tightening up channels and partners is always an option.

Capturing the lead is only half the challenge. The other side is everything that comes after. getting the lead on the phone, etc. Unfortunately, most clients and buyer SUCK and getting in touch with leads. And I think that's why one of the biggest problems/pain points that has surfaced over the last few years has been around launching features to make follow-up easier. We started down this road well over a year ago but slowly worked on it nights and weekends before finally figuring it all out. Now we're one step closer to cracking the speed to lead problem with AI. Given the architecture to make this work and to prevent cluttering the LeadCapture platform with even more stuff, we spun it up under a separate platform. Announcement is coming sometime in September.

THIS is everything. This is what 99% of people miss. Be the purple cow of your industry. Dropping whole video on this and gamification next week

Dropping a couple of quick updates. I'll have a full round-up of updates a little later: 1) Google Ads Direct Integration is Live in Next Gen - it also automatically works with enhanced conversion tracking and can send hashed values phone and email to Google for better attribution 2) Tiktok tracking is here - you can now add your Tiktok pixel id and it captures the tiktok click id and ttp cookie 3) And if you missed it, Lead Playback went live last week allowing for session recording Full list of all updates coming soon!

We're a little over 30 days into the Next Gen Platform. Some fun stats: - 8.4M interactions across pages, forms, and funnels (Meta is biggest traffic channel. And audience network bar far has worst quality traffic) - 4.8% blended visitor-to-lead conversion rate across all funnels - 41M+ AI tokens consumed across the user base - 3,626 AI-assisted messages, showing AI Copilot is helping And the platform has barely hiccuped... there's a lot of dev ops things behind the scenes always in motion to ensure stability. On top of that we shipped a full suite of new tools with more big updates coming over the course of Q2. More updates on all of that sometime next week. I'm taking the next few days to hang out with my kids then will be back at it next week.