From an email that I sent out this morning... ---- First, Happy Halloween This is one of my favorite days of the year as a dad. And not just because I get to see my kids all dressed up in their insane outfits, but also because for just a moment, I get to feel like a kid again. Anyway, I obviously can't email you candy (yet)... but I've got something better. Something worth about $10K for you. That's how much I'd price this if I were to sell this as a course, which I have no intention of doing. I rarely give a glimpse into my AI workflows and things I've figured out because I have a bunch of people copying me right now and I know this will get copied too. But this is so cool (and effective) that I couldn't sit on it any longer. So, I recorded a full breakdown of what I'm calling my 'Spooky AI workflow' for lead funnel and ad creation. The Spooky part? It's the fact that AI is becoming so good at all of this. In the video, I share how I'm using AI agents, mainly Grok Bot and Claude, to build lead funnels, create ads, make UGC video, and launch it all on Meta, like the attached images. And a lead capture funnel created with Claude + LeadCapture MCP BUT... Fair warning this video is NOT polished. No script. No structure. Just me brain dumping. That's on purpose. AI is changing so fast that anything I'd carefully produce today will be outdated in a few months. And for those of you who watch my videos you know how I roll. Uncut, raw, human and full of bloopers. Because hey, I'm still human. And I couldn't give a damn about vanity metrics. A few things I cover... (and good luck finding anyone in the funnel building space talking about this stuff until more people copy me). 1) The "brain." I built a central repo of how I think about marketing, brand, ICP, and strategy. Grok Bot and Claude both connect to it, so everything they create starts with my context. 2) Grok Bot is my strategy layer. One of my bots brainstorms angles and creatives with me. It made the Halloween "ghosted" ads and a UGC video of a guy in a ghost costume.

Just in time for Halloween, we shipped a fun new feature called Ghost Fields. Big thanks to Onno for the motivation and inspiration to ship this one. Contact fields are usually where funnels get spooky for the wrong reason. Email and phone sit there together, friction spikes, people bounce. Ghost Fields flip that. You turn Ghost Mode on a field, and it stays hidden until the person finishes the one above it. They type their email. Then the phone field appears. Same trick works on quiz questions. Age first. Gender pops after. It is the same psychology that makes multi-step forms work. Get a small yes, then ask for the harder one. Combine this with our new Funnel Forensics feature and it opens up new possibilities to drive conversion through the roof. I recorded a short walkthrough if you want to see it live. Happy Halloween. Go add ghost fields to your forms and funnels. And yes... I know this is progressive form fields with a Halloween costume on. The industry name is fine. Ghost Fields is more fun, and it is October, so I am leaning all the way in. https://youtu.be/NlJQ1fMN3JY

Our lead funnels just got a major upgrade. They can now start driving traffic from SEO and LLMs. Until today, there were only a few ways to get traffic to a lead funnel. Buy it with ads. Get partners to send it. Email your list. Or find some other outside channel. Starting today, LeadCapture funnels can pull in their own organic traffic. Here's what changed. Crawlers on custom domains now see everything: your headlines, FAQs, testimonials, and copy get indexed too. The technical SEO is handled for you. Sitemaps, canonical tags, structured data, and robots.txt are all generated automatically. Nobody has to write schema markup. AI assistants are let in on purpose. robots.txt explicitly allows GPTBot, ClaudeBot, and PerplexityBot, and every domain gets an llms.txt file. Each funnel has a Visibility Check with a score and a checklist, plus a "See what Google sees" button that shows exactly what a crawler gets. Spin up a funnel. Turn on SEO and LLM discoverability. Start building traffic. This is the first of many traffic features that we plan to launch over the next year. We're building towards something even bigger in our Traffic section, but more on that another time.

We’re working on a few new things at LeadCapture for Q1, including a lead brokerage and media buying division focused on our small business customers. I’m looking for partners who can drive traffic to funnels built in LeadCapture and get paid per lead. If you’re already running traffic to your own funnels, it’s a similar model. You handle the traffic, and we take care of the funnels and client relationships. We’re open to paid social, paid search, display/native, and email traffic. Industries include: mortgage, insurance (life, auto, home), home services, and real estate. Mainly U.S based businesses. If this sounds like a fit, please apply below. This is new, so expect a slow roll out as we ramp up. https://my.leadcapture.io/p/demand-partners We're also looking for people who can work on retainer for more traditional media buying and you can apply there as well. P.S. We're also going to turn this into a free directory, which will live in our app so even if your not actively taking on new work, it's worth applying to get listed as a vetted partner.

Animated submit buttons are here. Add these to your forms and pages to capture attention at just the right time. - 13 different button effects - Add to any button in the form or landing page - Ideal placements ideas (step 1, contact step, thank you page with click to call button)