my spooky AI workflow for funnels, ads, UGC, and more

From an email that I sent out this morning...

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First, Happy Halloween

This is one of my favorite days of the year as a dad. And not just because I get to see my kids all dressed up in their insane outfits, but also because for just a moment, I get to feel like a kid again.

Anyway, I obviously can't email you candy (yet)... but I've got something better. Something worth about $10K for you. That's how much I'd price this if I were to sell this as a course, which I have no intention of doing. I rarely give a glimpse into my AI workflows and things I've figured out because I have a bunch of people copying me right now and I know this will get copied too. But this is so cool (and effective) that I couldn't sit on it any longer.

So, I recorded a full breakdown of what I'm calling my 'Spooky AI workflow' for lead funnel and ad creation.

The Spooky part? It's the fact that AI is becoming so good at all of this.

In the video, I share how I'm using AI agents, mainly Grok Bot and Claude, to build lead funnels, create ads, make UGC video, and launch it all on Meta, like the attached images.

And a lead capture funnel created with Claude + LeadCapture MCP

BUT... Fair warning this video is NOT polished.

No script. No structure. Just me brain dumping.

That's on purpose.

AI is changing so fast that anything I'd carefully produce today will be outdated in a few months.

And for those of you who watch my videos you know how I roll. Uncut, raw, human and full of bloopers. Because hey, I'm still human. And I couldn't give a damn about vanity metrics.

A few things I cover... (and good luck finding anyone in the funnel building space talking about this stuff until more people copy me).

1) The "brain." I built a central repo of how I think about marketing, brand, ICP, and strategy. Grok Bot and Claude both connect to it, so everything they create starts with my context.

2) Grok Bot is my strategy layer. One of my bots brainstorms angles and creatives with me. It made the Halloween "ghosted" ads and a UGC video of a guy in a ghost costume.

3) Claude does the execution. Most of my funnels are now built by Claude through MCP, right on top of LeadCapture. Another Claude sets up the campaigns in Meta.

And I built almost all of it from my phone... while my kids watched a movie and spilled popcorn everywhere.

The results so far have been really good.

I'm getting leads, and the CPL on Meta has been strong on campaigns I haven't even optimized yet. The exact campaign I launched is producing leads for about $14 per lead for me right now. Mind blowing I did most of this from my phone.

And by the way... I know what I'm sharing is a little out there, especially for those of you who are still not deep in AI yet... but as Wayne Gretzky says..“I skate to where the puck is going to be, not where it has been."

--> THIS is where the puck is going. Skate there.

Watch the full breakdown here:

https://youtu.be/HEOX7gL9B7k

Again, if I were to create a course on how I use AI, I'd probably charge $10K. That's how much this video is worth to you. And it costs nothing, because I have nothing to gain. Maybe some day I'll do 1:1 sessions walking through AI workflows and setup. We'll see. But for now, that's all I've got.

P.S. At the end I show Funnel Forensics, and how your agents can pull that data in and run the analysis for you. If you want me to go deeper on any part of this workflow, just reply. I read every message.

P.P.S. Since we're on the topic of Halloween, check out our latest feature: Ghost Fields. It hides your high-friction form fields until a prospect has already committed, so more people finish your funnel.

Watch the Ghost Fields video

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my spooky AI workflow for funnels, ads, UGC, and more