The leads were showing up to calls. The offer was valuable. The pipeline was pumping. And I kept losing deals I knew I should have closed. You are doing the work. Jay's lead system is working. The meetings are booking. And then you get on the call. And somewhere between the intro and the close, something leaks. You can feel the moment it happens. The energy shifts. The prospect gets vague. You push a little. It goes sideways. There is a specific kind of embarrassment in getting off a call knowing you had them and lost them. For months I told myself the lead was not quite right. Or the offer needed tweaking. Or the prospect was not serious. The harder thing to say out loud: The money was not walking away because of the lead, the offer, or the pipeline. It was walking away because of what I was doing on the call. This is what I could not see at the time: The problem was not my script. It was not my objection handling. It was not my closing questions. The problem was that I walked into every call needing the close. The prospect could feel it before I opened my mouth. Every call where I needed them to say yes was a call that ended with them saying maybe. February 2025: $300 per booked call. Nothing I was proud of. February 2026: $1,300 per booked call. 30 percent close rate. $81,400 that month. $558K on the year. Same ICP. Same cold email system. Same pipeline. The only thing that changed was my skills, and 1000 call reps. Here is what most people in this community are sitting on right now: The gap between getting the meeting and closing it is where most of the money in your business lives. Not in more volume. Not in a better offer. In what happens on the call. I lived in that gap for a long time. What moved things for me was not a script or a tactic. It was getting into a real coaching structure. Regular 1:1 time. Live group reps. Accountability with actual teeth. It took over a thousand calls to make the shift. A year later my revenue per booked call more than tripled.

Y’all this cold email machine may be up to something. First meeting is with the gatekeeper so we’ll see how it goes. I’ll keep you guys posted.

I'm in week 5 of this program and I must say I'm beyond pleased 🤩 with the results I'm already getting before even having me cold email machine completed: ✅ Identified new ways to get testimonials and boost social proof ✅ Got my business written in an article ✅ Identified and created an AI-Powered Saas platform as my lead magnet ✅ Felt encouraged to continue as a business owner ✅ Met some of the most brilliant, like-minded individuals I've ever known ✅ I'm becoming a better business owner and adding value to my current clientele Special thanks to @Ian Kirk for inviting me to Insiders instead of wasting my time trying to DIY it in the free group, to @Andrew Naegele for inspiring me and literally walking me through how to create such a fantastic lead magnet, and of course @Jay Feldman for making this powerful community available to us new business owners.

I hope the post is not too long but I want to share my process without having experience in sales, marketing, or any related career since I am an economist. Thanks to @Alan Bell, @Alison Boyle, @Jamie Busby, @Kunal Balgotra and everyone who has helped me in the community by responding to other posts and comments, it has been fundamental to achieve this. 🧠 Education I have spent the previous two months before founding the agency educating myself a lot: - I have seen many videos. - I have read a lot. - I follow many expert people on the subject on LinkedIn who give you free daily tips. - Communities like this one created by @Jay Feldman ✉️ Process of setting up the cold email system - First and most importantly, I have correctly configured the DKIM, DMARK, and SPF codes for the domains. - I have defined a single niche and have concentrated all my energies on this one. - I have defined an ICP taking into account: Country Industry Sub-industry Job position Number of employees in the company 💬 Meetings I have spent two months sending emails only to people in the defined niche. Once people started responding I started having a lot of meetings. It is hard to take all the calls because not many are ideal clients but it is where I have learned the most about: - Pain points of companies. - Problems they have had with other agencies. - Strategies that they have used and that have not worked for them. - How to improve the offer you can make regarding the price. - I have lost the fear of talking to C-level and manager-level people. - I have acquired business skills that I didn't even know I had. - I have no experience in marketing or sales, but as I had more meetings my level of confidence increased and that made me look like an expert on the subject. 🗣️ Pitch In this process of meetings I have been improving my pitch, initially, I did not tell them that the agency was new. However, I then approached this issue as a strength, mentioning that it is an opportunity for the client since they would not be another client on my list and that my success depends on the success of my clients so I was going to focus all my energies on making them a successful campaign.

just closed my second client this month. this time at a $5k set-up fee and $150 per qualified appointment scheduled... already scheduled 2 appointments🚀