Launched ads for a kitchen renovation client about a week ago. CPL has been around €5 - which is pretty low - especially considering the leads have met min budget and most have standard urgency/timeframes to get work done. For the first 5 days: CPM - €10 Link CTR - 1.73% Lead Form CR: 19/141 = 13.5% So all within decent KPIs 6th Day: No Leads w/ €15 spent Link CTR - 1.29% Lead Form CR: 0/23 = 0% 7th Day (today) No Leads w/ €10 spent Link CTR - 1.15% Lead Form CR: 0/9 = 0% I don't want to panic, but also, it seems very very odd to have such a sudden drop, even though nothing has changed. Why might/does this happen?

Has anyone had any success using a third-party software or just have an airtight process on how to get all the permissions for meta business manager DNS all those sorts of permissions from clients?

Hey guys so i am running a performance based offer where i dont charge a retainer but only ask for money per client my client closes. even on such an offer, people are either reluctant to book a call or if they get on a call, they dont close. I have tried adding a pre call email sequence and making my sales deck better. what else can i do to increase the trust factor?

Curious, how does everyone get leads and calendar meeting for your own agency? Paid ads works for me but get a lot of bad leads. Any recommendations?

Got some interesting answers to my last question, and now I'm curious. My current process: Cold outbound -> short phone call -> google meet 1 call close attempt Yours?