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Technical Founder Struggling With Sales – What Would You Do?
Hey everyone, I could really use some advice from people who have actually built and scaled AI agencies. My partner and I recently started an AI automation agency in India focused on real estate. We're both strong on the technical side and build custom AI systems ourselves. Our main offers are: - A WhatsApp AI agent that qualifies leads, answers property queries, recommends properties, and books site visits. - A complete AI agentic system with Voice AI for follow-ups, appointment scheduling, customer support, and other automations. We've tried a lot of local outreach, especially door-to-door visits, but the results have been disappointing. Most SMEs here either don't understand the value of AI yet or expect everything to be extremely cheap. I even tried lowering my price to just $50 for some offers, but that still didn't generate much interest. From what I know about international markets, these same solutions can easily sell for $1,000+ when positioned correctly. The good news is we aren't starting from zero: - We signed a large real estate client who's currently on a one-month free trial. - We're also in discussions with a quick-commerce company (through a referral) for a WhatsApp AI customer support system worth around $500 if the deal closes. The challenge is that I don't think staying focused only on the local market is the right long-term move. I want to start getting international clients. The problem is: - We have no budget for paid ads right now. - Door-to-door obviously isn't possible internationally. - I'm much stronger at building AI systems than I am at sales calls, and I'm not very confident on cold calls in English. - I do have experience with digital marketing, especially Meta ads, but that's not an option without a budget. So my question is: If you were starting from scratch today with solid technical skills but no ad budget, how would you land your first 5-10 international AI automation clients? Would you focus on cold email, LinkedIn, X, Loom videos, Upwork, partnerships, communities, content, or something else?
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