So i have spent $3200 on paid ads to get leads for my own agency ( Residential painting niche), I have only made back $2800 from it. I have done it for the past 6 months (Obviously i paused the ads sometimes) I had $30/daily for the adset. Got a shit ton of leads but they were all extremely poor quality (Solo traders who just wanted free work or didn't have money to invest or didn't even speak english). I added 3 qualifiying questions in the instant form but kept getting the same kind of people. 1. Do you own a painting business? 2. Do you have any intentions of growing it? 3. Are you able to invest Money into marketing your business? These are my the current ads, Any suggestions on what i could change? Maybe put myself infront of the camera? or hire some dude to talk? any tips would be helpful

So i have spent $3200 on paid ads to get leads for my own agency ( Residential painting niche), I have only made back $3000 from it. I have done it for the past 5 months (Obviously i paused the ads sometimes) I had $30/daily for the adset. Got a shit ton of leads but they were all extremely poor quality (Solo traders who just wanted free work or didn't have money to invest). I added several qualifiying questions in the instant form but kept getting the same kind of people. So i am really stuck at a crossroad here, i don't know what else to do, Should i stop running ads and go for email campaign? Or should i stick with this and maybe change my offer to accomodate solo traders? Any help would be appreciated

So i have spent $3200 on paid ads to get leads for my own agency ( Residential painting niche), I have only made back $2800 from it. I have done it for the past 6 months (Obviously i paused the ads sometimes) I had $30/daily for the adset. Got a shit ton of leads but they were all extremely poor quality (Solo traders who just wanted free work or didn't have money to invest or didn't even speak english). I added 3 qualifiying questions in the instant form but kept getting the same kind of people. These are my the current ads, Any suggestions on what i could change? Maybe put myself infront of the camera? or hire some dude to talk? any tips would be helpful

What's the best lead gen strategy for an established business but first time trying ads. I've been going: Step 1: leads campaign, broad targeting, high volume, lead form and pixel = more leads / less quality. Step 2: add qualifying question/s on lead form, conditional logic = leads / better quality / more expensive Step 3: Setup CAPI and lead funnel events = gathering data Step 4: Edit leads campaign to optimise for conversion event = higher quality , lower CPL (according to meta) Step 5: setup landing page, and optimise for schedule = highest quality Im only up to step3 but do you think thats a good long term strategy, ie start broad and refine over time? Thx in adv

https://www.loom.com/share/b3f6896f21d94b13a1e75f9f53638244?sid=497fda61-abd6-4842-9c88-51f0a63af649, Fast forward on 2x because i talked alot haha. But i would really appreciate if anybody could help me with the questions. Thanks