Landscaping/Contractor Client, Meta lead ads, €20/day. Got 4 leads in the first day at €4-6/lead, all converted to booked jobs. Since then, yesterday got 0 leads and will see today hoping for 1-3. Reach/impressions still climbing normally, frequency’s only 1.8, nothing obviously broken. Normal variance on a small daily budget, or worth digging into? Also curious what you’d realistically expect lead-wise over a full week at €20/day for local trade services. Also currently running a static that’s converted a bit but. Heard video ads tend to perform better in general, curious if that holds true for this niche specifically, anyone had good results? Thinking of testing one after the static’s had a solid 7-10 days running, don’t want to confuse it too early. If I do split the €20/day budget between static and video, any thoughts on the right split so I don’t tank either one? First time running a live client account, want to calibrate expectations properly. Appreciate any input 🙏

1. where do i get stock footage videos (i mean do we need to get the paid stock footage site subscriptions or make it with free sites how important is that?) 2. do stock footage ads work now? (i am in contractor niche..it feels cognitively expensive for me to believe stock footage voiceover ads work)

I have added it to my booking link's form, should I keep it?

We purely do lead gen rn. We are considering an upsell to have appointment setting aswell, just want any feedback on having this as an option rather than a main service. Any advice is welcome 🙌

Started my agency last month, and my outreach is cold call as it’s the fastest way to get a client. Been struggling to get a client to book a sales call with me. Can anyone tell me things they’ve done to be able to book a call? How many a calls a day and etc? Any advise for anyone who overcame this or advise in general 🤝 @Zachary Collins lol seen ur wins 20k+ and also uk based. Whats ur advise? @Uncle Jimmy Mitchell 🤝