Sudden drop in Meta Ads performance
Launched ads for a kitchen renovation client about a week ago. CPL has been around €5 - which is pretty low - especially considering the leads have met min budget and most have standard urgency/timeframes to get work done. For the first 5 days: CPM - €10 Link CTR - 1.73% Lead Form CR: 19/141 = 13.5% So all within decent KPIs 6th Day: No Leads w/ €15 spent Link CTR - 1.29% Lead Form CR: 0/23 = 0% 7th Day (today) No Leads w/ €10 spent Link CTR - 1.15% Lead Form CR: 0/9 = 0% I don't want to panic, but also, it seems very very odd to have such a sudden drop, even though nothing has changed. Why might/does this happen?