20h • General discussion
Sudden drop in Meta Ads performance
Launched ads for a kitchen renovation client about a week ago.
CPL has been around €5 - which is pretty low - especially considering the leads have met min budget and most have standard urgency/timeframes to get work done.
For the first 5 days:
CPM - €10
Link CTR - 1.73%
Lead Form CR: 19/141 = 13.5%
So all within decent KPIs
6th Day:
No Leads w/ €15 spent
Link CTR - 1.29%
Lead Form CR: 0/23 = 0%
7th Day (today)
No Leads w/ €10 spent
Link CTR - 1.15%
Lead Form CR: 0/9 = 0%
I don't want to panic, but also, it seems very very odd to have such a sudden drop, even though nothing has changed.
Why might/does this happen?
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Sudden drop in Meta Ads performance
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