We recently signed a client and we did know from the start that her financial situation was not the best but she really wanted to try ads with us to get new clients since she is only 2 years in the business and wanted more people to know about her clinic.
We ran ads and generated around 24 leads, got a few consultations and appointments — but only one show-up. The issue is that her ad account keeps getting restricted and the ads are stopped as Facebook did not get her last payment for the ads. This has happened 3 times where we ran the ads and then they’re shut down due to unpaid balances
We want to decrease the balance to $10/day– but my question is, should we get her to pay the last payment, decrease the balance, and continue the ads or should we stop the work? I also thought of running ads for one of her cheaper services, so she can get more appointments – and perhaps those show ups can refer her to others so we can get the most out of the ads, but idk if this would be the same as the current ads.
It’s 100% my fault for choosing to work with her at the beginning but now I want to make a decision thats in her best interest and doesnt worsen her financial situation. Lmk if you need more context. Really appreciate any advice you can share