Am I the problem or Meta? · Agency Service Scaling Kings👑

Charlie Martin

2d • General discussion

Am I the problem or Meta?

Probably me...

Running kitchen renovation ads; video ad to instant form at £20/day.

First 3 Days:

Running DCT with both angles; qualifying budget (in ranges: 10-15k, etc) + job timeframe

CTR (Link): 1.35%

CVR: 2.7% (1/36)

CPM £18.11

Spoke to Jimmy, we adjusted lead form to fully match the ad (calling out same painpoints, mention solution, etc) and only ran 1 angle

Day 4 & 5:

Angle 2 - Outdated style, same video
Qualiftying are you homeowner + min budget (is your budget 10k+)
CTR (Link): 0.78%
CVR: 0% (0/14)

Day 6 & 7:

Given other ads were terrible decided to change to different angle
Also tried making a new campaign instead as I thought it might help refresh things
CTR (Link): 0.44%
CVR: 0% (0/8)

I'm aware I've made loads of changes in such a short span of time, and that can hurt the ads, but at the same time the ads seemed so out of KPI it felt unreasonable to let them keep running.

Should I let things run? Remove 1 qualifying question? I've got not idea

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