20d • 💬 General
Strength Training Overtakes Weight Loss!
Here's a few inspiring highlights:
- "Americans signal a willingness to spend on fitness experiences even amid economic concerns." 2025 was "banner year" and 2026 is set to be even better for our industry.
- "42.3% of people identified getting physically stronger as their primary health goal in the new year, which was the most cited objective in the survey. Nearly half of respondents (46.5%) said they plan to lift more weights in 2026", which was the highest of all workout modalities!
- "Around 33% of respondents cited longevity as a key health driver. What's more, 37.8% of respondents identified longevity as the wellness trend most likely to define 2026."
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Strength Training Overtakes Weight Loss!
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