27d (edited) • 💬 General
I Failed My Way Through My 20s. Now My Clients Win Big.
This is a very un-British post… but here we go.
A slightly self-aggrandising life update.
(But first—context.)
I’m 38.
I scraped through university with a 2:2 in English & Media 😆
Spent most of my 20s being terrible at sales jobs…
(I called my mum after day one and cried... yes, really)
and building businesses that went nowhere. 💥🚗
Then around 30, something clicked (better late than never). 💡
Here’s what’s happened since:
- Sold $10M+ in contract revenue in my IT sales career.
- Grew the High Intensity Business Podcast (formerly Corporate Warrior) to:
– 560+ episodes
– 1.3M+ downloads 🤯
– 4.8/5★ from 134 reviews
- Co-founded Optima Strength
– Sold 76 personal training memberships at ~$376/month 💪
And more importantly—what my clients have done:
- Live Oak Strength: $20k → $77.4k/month
- Optimization Lab: $8.8k → $19.7k/month
- Evolved Strength: $34.4k → $58.4k/month
- Salus Strength: $79k NZD in their first full quarter
- 39 other strength training businesses (verified):
Add $12k–$50k/month in recurring revenue 🤑
- 300+ documented wins inside our private community
(“Just signed 3 new clients”, etc.)
And this one meant a lot:
For the past 2 years, I’ve worked closely with Kyle Recchia,
CEO of The Perfect Workout (~80 locations across the US).
“Working with Lawrence has been invaluable. His insights, drawn from working with so many businesses, gave me access to strategies and best practices I wouldn’t have discovered on my own.
He helped me focus on what truly drives results, applying the 80/20 principle in a way that’s simplified our processes and amplified our growth.
His guidance has given me clarity and confidence in scaling the business.” 📈
And the one that matters most:
Built a gorgeous family I’m proud of with my beautiful wife, Aisling. ❤️
Next step:
I’m opening up spots for a small number of strength training business owners
who want to add $12k–$50k/month to their business.
If that’s you—
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I Failed My Way Through My 20s. Now My Clients Win Big.
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