Anyone in high ticket niche? · Google Ads eCom Lab

Anyone in high ticket niche?

Hey everyone,

Anyone else here in the high ticket niche? Curious about your experience scaling PMax campaigns for higher price points.

We scaled a campaign for data collection rather than profitability, and saw the expected performance drop that comes with that. We scaled because roas was good just with 3 sales in total. But we’re now at 3 days after scaling with 0 sales, which feels a bit unnatural for the spend level. We get that high ticket needs a higher CPA and longer learning phase, but it’s starting to feel like throwing money away.

Anyone in high ticket dealt with this? How long do you let Google cook before intervening, and what makes you decide to scale back vs hold?

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Anyone in high ticket niche?