I own a lighting store in France; I’ve been at it for six months. I ran both PMax and Shopping campaigns, but now I’m running only PMax with a daily budget of €40. The campaign does generate sales, but I can't seem to reach profitability for the store. I optimize and pause products—could it be the budget? The country? Would it be better to switch to another market, like the USA?

We raised our Target ROAS from 170% to 180% on our PMax campaign. In the same week we also tested a new site offer (free shipping banner instead of our usual quantity discount) for about 4-5 days, and sales almost stopped compared to the previous week. We then reverted back to the original offer (10-20% off for buying multiple items), and sales picked up again right away, but the week still closed at roughly 60% ROAS. Should we lower Target ROAS back to 170%, or is that unnecessary since Google is already spending the full daily budget anyway? And what should we actually do to recover after a week like this?

Compared two offers on my store. With a Discount Value offer — 724 sessions, 1.52% conversion rate. With a Free Shipping offer — 467 sessions, only 0.21% conversion rate. In both cases people reach checkout, but with the new offer almost no one completes the purchase. I haven't changed checkout itself. Should I go back to the discount offer, or could something else be going on?

Had two really good weeks, solid profit. Then in one day I raised my Target ROAS, cut a couple of dead products, and added free shipping over a certain cart amount on my site — and since then (4-5 days) I've barely had any orders, even though clicks and spend look normal. Small account, about 1 order/day, $59/day on PMax. How long does this kind of dip usually last, and at what point would you stop waiting and revert something back?

I currently have 22 conversions over the last 30 days; I assume that’s not enough. But I’m curious about the long-term outlook – how many conversions is generally considered optimal? Or what daily budget? And are the results significantly better than those of a ‘Max Conversion Value’ campaign?