Last week’s ROAS was 2.6; this week’s ROAS is 2.7 (not including today), so currently we’re spending €70 per day on ads, but there’s a lot of inconsistency. Last week we had a day with an ROAS of 10+, this week a day with an ROAS of 7.6, and then there are also days with an ROAS of 0.8. We’d like to scale up, but if we increase the budget to, say, €100, it’ll be harder to tolerate days with no sales or low ROAS for cashflow. What do you recommend? Is a 2.7 ROAS over a 5-day period good enough? Or should I first look for ways to achieve more consistency here? Something I’ve heard often and seen discussed in this group is the structure of running two campaigns. Would this be a good approach in my situation? Right now, I have everything in a single campaign, and out of the 80 products in the campaign, 8–10 products typically generate sales on a 30-day basis. Should I keep these products in the campaign and create a new campaign alongside it? If so, how many products should I include in the new one (I’m assuming one new campaign for both zombie products and test products), and what should the budget be for both campaigns?

Lately, we’ve been getting more and more orders that people want to cancel after 1 day of ordering it—what could be causing this? My guess is that we initially stated on the product page that orders would be shipped the next day, but we actually couldn’t meet that promise. I’ve since updated that to “within 48 hours.” Another possibility—and this happens more often with lower-priced products compared to those with a higher retail price—is that this is the case. Is that accurate or not? The reasoning behind this: people buy because they see a low price and expect fast delivery—which gives us an advantage over competitors—but when they realize that’s not the case they want to cancel..

My campaign has achieved a solid ROAS, but there’s a problem. Shopify attributes the sales to Google when the order is placed, but unfortunately, not all of these sales are counted in the Google Ads dashboard. On a day like yesterday, Google shows that my ROAS was 0.59, but when I calculate it myself, it was 2.67—3 conversions, 3 of which came from Google, but Google only counted 1 of them in Google Ads. ROAS for the past 7 days (not including today) was 1.93, and when I calculate it myself using everything attributed to Google (plus 2–3 sales with no data but that were part of the Google campaign—so most likely from there), it comes to 2.5 ROAS. Does this matter when you want to scale? Or, in other words, should you look at the ROAS measured in Google, or track it yourself and scale based on those figures? Here’s how I saw it: if Google doesn’t recognize them, they aren’t captured in Google’s Smart Bidding, so it hasn’t made the system any smarter.

Would you rather have 100 cheap clicks with no sales or 20 expensive clicks that actually convert? 👀 A lot of people obsess over lowering CPC… but is a low CPC really a win if the traffic doesn’t buy? What matters more to you: CPC or conversion rate? And why? 👇

Last week I increased my daily budget from €40 to €70. The first few days were very quiet, but the day before yesterday there was a particularly strong day, which made up for the poorer days, so there’s still no consistency in the results on a day-to-day basis – is that normal? Over the last 7 days, I’m now at a 1.9x ROAS. After how many days is it best to scale up again, and based on what ROAS or other indicators? And by how much?