The fashion drop in spring got more DMs than anything we shared this year. So we went deeper.
This time we ran the full research across two niches: Fashion AND Home Decor. Same method. Real data, not guru guesses.
The base ๐
๐ฐ 200+ Google Ads accounts. $14M in monthly revenue.
๐ 119,000+ conversions analysed across 106,000+ live products. US, DE, UK, NL, PL, AU, FR and more. Almost double the last report.
๐งพ Plus paid 3rd party data from sources that would cost you a small fortune to stack yourself.
What's inside ๐
๐ฆ Top 20 products converting RIGHT NOW in each niche (May-June 2026)
๐ Every major fashion and home decor category with a clear verdict: scale now, scale into fall, or wind down
๐ค The exact words to put in your product titles - pulled from what's converting, not what sounds nice
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Month-by-month seasonal roadmap built from real 2025 curves, so you know exactly what to stock and when
๐ All of it cross-checked against 20+ industry trend sources. Where only our data sees it, that's your edge.
A few things that will mess with your assumptions ๐
โ The fastest-growing home decor category is one most stores treat as a throwaway upsell. It converts at 3.1x ROAS and the trend press ignores it completely.
โ One fashion product type from the spring report doubled down. Our top store runs it at 2.8x ROAS and it's still accelerating into Q3
โ There's a country in this data converting at 2.5x blended ROAS that almost nobody targets
โ The biggest summer category in home decor peaks THIS month, then fades hard. Most stores scale it in August - exactly when it dies
Most would package this and sell it. We keep it internal - except for you.
Premium members only as always!
If you're premium: Comment "RESEARCH" and which report you need I'll send it to you. ๐