Hey everyone. 👋 I’ve been banging my head against the wall with this one ecom account for weeks. We had winning creatives, but every time I tried to push the budget, the CPA went through the roof. I know you guys know the feeling—it's exhausting. Over the weekend, I re-watched the Scaling module in the academy and realized I was making a rookie mistake. I was basically "choking" my own ads by being too aggressive with the budget on the live campaign. So, I switched gears. Instead of editing the live campaign, I just duplicated the structure. The difference was immediate. Today alone, the account spent $520, and the ROAS stayed steady above 3.0. If you're fighting that January volatility, try this: When you have a winner, don't touch it. Just duplicate it into a fresh campaign with the higher budget from day one. Sometimes the algorithm just needs a clean slate rather than trying to recalculate on the fly. If anyone has questions on how I set up the ad sets, let me know in the comments and I'll break it down. 👇

Hey team. First off, massive respect to the 15 people who showed up on December 23rd. While the rest of the world has already "checked out," you guys are still refining your strategy. That is what separates the hobbyists from the true business owners. Today's Highlight: The whole session was gold, but the case study with Sofía Carrasquilla and her scented candle ecommerce was the breakthrough moment. Sofía came in with what looked like a "product" problem (candles), but together we realized it was an Angle problem. What we broke down live: 1. How to stop selling "scented wax" and start selling "calm rituals" for the holiday chaos. 2. The exact automation to handle the Christmas rush without Sofía losing her mind. Thank you, Sofía, for opening up your business and letting us get our hands dirty. That synergy is what makes this community so valuable. Next Steps: Make sure your "Holiday Autopilot" automations are turned ON today. Merry Christmas, everyone. See you on the dashboard

Hey team. First off, huge thanks to everyone who showed up to the Live yesterday. The energy was insane. What I loved most was that we skipped the cheap theory and got into the mud with real cases. We saw entrepreneurs stuck not because of a "lack of talent," but because they didn't know their numbers. Yesterday's big "Ah-ha Moment": Many of you thought you had a Marketing problem (leads), when you actually had a Math problem (volume). - "I don't need a viral video; I need to send 15 more DMs a day." - "I don't need a new website; I need to raise my prices by 20%." These things seem obvious, but you can't read the label when you are inside the bottle. 🎁 THE GIFT OF THE WEEK: Since I know doing that reverse engineering in your head is tough, the Enovo team put together the "Reverse Goal Calculator". It’s the exact same spreadsheet we used live yesterday. 1. Input your annual revenue goal. 2. Input your product price. 3. It tells you EXACTLY what you need to do tomorrow at 9:00 AM (how many clicks, leads, and sales). No guessing. Just execution. 👇 DIRECT DOWNLOAD: [Link to Google Sheet] (Make a copy to your Drive and fill in the yellow boxes). Let's get to work. https://docs.google.com/spreadsheets/d/1iLqGJxUj9dZj3P-GBoLKFalNDiIlbR3pfqtPy3ZYrYk/edit?usp=sharing

🎉 Celebrate your wins here! First sale 💰, successful campaign 🚀, closed lead, whatever it is. Your achievements inspire others ✨ and earn you recognition in the community. Share screenshots 📸 and details!