⚡️ RECAP: You don't sell candles, you sell experiences (Sofía's Case).

Hey team. First off, massive respect to the 15 people who showed up on December 23rd. While the rest of the world has already "checked out," you guys are still refining your strategy. That is what separates the hobbyists from the true business owners.

Today's Highlight: The whole session was gold, but the case study with Sofía Carrasquilla and her scented candle ecommerce was the breakthrough moment.

Sofía came in with what looked like a "product" problem (candles), but together we realized it was an Angle problem. What we broke down live:

How to stop selling "scented wax" and start selling "calm rituals" for the holiday chaos.
The exact automation to handle the Christmas rush without Sofía losing her mind.

Thank you, Sofía, for opening up your business and letting us get our hands dirty. That synergy is what makes this community so valuable.

Next Steps: Make sure your "Holiday Autopilot" automations are turned ON today.

Merry Christmas, everyone. See you on the dashboard

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