If you've noticed your Meta campaigns are more expensive and less stable this year, it’s not you. It’s the algorithm. In 2026, Meta’s AI (Andromeda) no longer rewards small tweaks or perfect targeting. It rewards Radical Creative Variety. If you’re still testing "button colors," you are playing a losing game. You need to understand the 3x3 Matrix. We just released a full masterclass explaining this strategy, along with our new eBook: 📖 "The Era of Creative Disruption" In the video and book, we teach you: 1. Why "Ad Fatigue" is a myth (and what Context really means). 2. The difference between Explore and Improve. 3. How to create 9 solid ad variations without breaking the bank. Go watch the video right now and download the free guide—this is exclusive for community members.

Watch out for this month. It is the silent killer of Q1 goals. February has 3 fewer days than January. That means 10% less time to generate revenue, but your fixed costs (rent, payroll, software) remain at 100%. Mathematically, you have to be 10% more efficient this month just to match your January results. The February Battle Plan: There is no time to "test" crazy ideas. 1. Audit January: What was your single best ad/angle last month? 2. Duplicate it: Don't invent anything new this week. Take what worked and create 3 visual variations of the same thing. 3. Raise Budget: If you have a winner, scale vertically now that the competition (the January tourists) has left and CPMs are dropping. February rewards speed, not creativity. Sprint.

Hey team. We know that creative block is the #1 enemy of speed. Many people waste days trying to design the “perfect ad” instead of launching and testing. To solve this, we've just uploaded a new module to the Classroom. These are the exact templates we've used at Enovo and with our private clients over the last few years. They're not just “pretty” designs; they're structures that have generated real revenue. What you'll find: 📂 Multi-Niche Formats 🎨 100% Editable in Canva 📊 Based on our agency's visual structures with the highest historical CTR. How to access: 1. Go to the “Classroom” tab. 2. Look for the “Template Library” module. 3. Click on the Canva link and save them to your account. Don't waste time designing over the weekend. Download. Edit. Launch.

Ethan shared the closing scripts today, but there is a crucial nuance. How do you push for a close without looking like a desperate salesperson who needs to pay rent? The key is "Benefit Framing." ❌ The Desperate Seller: "Hey, did you think about it? I need to know if you're buying. Let me know pls." (Subtext: I care about ME and my commission). ✅ The Expert Consultant: "Hey [Name], my team is setting up logins for the January group this afternoon. If you want to start with them and avoid waiting for the February cohort, I need your confirmation by 5 PM." (Subtext: I care about YOU not missing your spot). The Rule: Never set an arbitrary deadline. Always tie the urgency to a logistical benefit for the client (Onboarding, Bonus Access, Support Start Date). Use the scripts from Ethan's PDF, but remember: Urgency must serve the client, not just your wallet.

There are 3 days left in the month. You don't have time to warm up cold traffic. The fastest cash is sitting with the people who said "I'm interested" 2 weeks ago and then vanished (ghosted you). Most people make the mistake of sending essays: "Hi, just checking in, wanted to know if you still..." BORING. Here is the exact script we use at Enovo to close out the month. It's called "The Negative Close." The Psychology: People hesitate to say "Yes" (commitment), but they love to say "No" (relief/correction). We use that to our advantage. The Script (Send this via DM or Email right now): "Hey [Name], Have you given up on [Solving X problem / Scaling your business] yet? Just creating space in my file." Why it works: By asking if they gave up, their ego immediately jumps in: "No, I didn't give up! I was just busy..." Boom. The conversation is back alive. Your mission: Find 10 people who left you on "read" this month. Send them this message. Let us know how many reply within the hour. 👇