Hello eNovo, im planning on partnering with a media buyer. Ive never hired anyone or partnered with anyone before. I was wondering if you guys have any advice to vetting media buyers or have contracts in partnering/hiring contractors? Any input is appreciated! Thank you

Hello eNovo, I tried launching my first test campaign to generate some leads. I've decided to try and generate pre retiree/ retiree's looking for financial advice. Unfortunately 9/10 ads go against facebook terms and I'm hoping you could give me a review. 10 Ads I used: https://www.canva.com/design/DAG_MIxOkgY/EuuZcfbtYbFvng67FiaEsQ/view?utm_content=DAG_MIxOkgY&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=hc8d9741b01 Copy writing on ads: You've worked hard to build your future. Let's make sure it reflects your vision. Whether you're preparing for retirement or already enjoying it, the financial experts we match you with here to guide you with clarity and confidence. Many high-achievers are wired to chase accumulation — but rarely pause to ask what all that saving is really for. The financial expert advisors take the time to understand your goals, values, and concerns, then we craft a personalized strategy built around them. They believe real financial success isn’t just about growing your net worth. It’s about using your wealth to live with purpose, clarity, and joy. Here’s how values-based planning helps: ✅ Transparent, fiduciary planning model ✅ Coordinated retirement income and tax strategy ✅ 100% virtual, personalized guidance ✅ Designed for lasting clarity and confidence Schedule your complimentary consultation today, and let's start planning the retirement you've always dreamed about. Headline: Get Retirement Clarity Description: Your retirement, stress‑tested. In one meeting. To facebook instant form with photos attached At this point, I think I might consider switching niches.

I gotta share something that happened literally this morning because it's kind of blowing my mind. I see everyone here talks a lot about creatives, copy, targeting and all that stuff (which obviously is super important), but nobody really talks about what happens AFTER the click. And that's where the magic is. So I have this client in the service industry who's been running Lead Forms on Meta. Costs were looking great, like $2 per lead, so pretty solid right? But the guy keeps bugging me saying "nobody picks up when I call them". Classic. I'm sitting there like: wait, the problem isn't the ads. Went to check the whole process after the form and realized the client was calling leads like 2-3 hours later. Sometimes even the next day. Like bro, of course nobody's answering lol. So I put together something quick in Make (the thing that used to be Integromat, not sure if you guys know it). Basically connected the Lead Form straight to WhatsApp. Here's what it does: User fills out the form on Facebook We wait 30 seconds (so it doesn't look super robotic) Auto WhatsApp hits them like: "Hey [Name], saw you requested info about [service]. Got a minute now?" We turned this on this morning. Out of the first 10 leads, 6 replied INSTANTLY. Before we were lucky to get 1 out of 10. Same ad budget, same ads, but triple the actual conversations. Only thing that changed was response speed. Got me thinking... sometimes we get so obsessed with optimizing the ad that we forget about the part the customer actually experiences. Do you guys use anything like this?

Hello enova,im wondering if anyone here has ever run lead generation for financial advisors? Im currently researching this niche and really like it but im concerned about compliancy. Any advice or input on this niche? Thank you

Hey everyone. 👋 I’ve been banging my head against the wall with this one ecom account for weeks. We had winning creatives, but every time I tried to push the budget, the CPA went through the roof. I know you guys know the feeling—it's exhausting. Over the weekend, I re-watched the Scaling module in the academy and realized I was making a rookie mistake. I was basically "choking" my own ads by being too aggressive with the budget on the live campaign. So, I switched gears. Instead of editing the live campaign, I just duplicated the structure. The difference was immediate. Today alone, the account spent $520, and the ROAS stayed steady above 3.0. If you're fighting that January volatility, try this: When you have a winner, don't touch it. Just duplicate it into a fresh campaign with the higher budget from day one. Sometimes the algorithm just needs a clean slate rather than trying to recalculate on the fly. If anyone has questions on how I set up the ad sets, let me know in the comments and I'll break it down. 👇