With the big changes in consumer behaviour in the past year, the need to create an ‘omnipresence’ for your promotions is more important the ever (especially when using paid ads). Here’s a list of what to do every time you have a new promotion: 1. Pin a post on your Facebook page 2. Create an ‘event’ on Facebook (if relevant) 3. Pin a post on Instagram 4. Change the banner of your website home page to promote the current offer 5. Change your Facebook banner to promote the offer with a link to sign up in the description 6. Share the pinned Facebook post to local community Facebook pages 7. Put a button in your ‘link in bio’ app for Instagram 8. Create a video about the offer - post as a reel and share on stories. 9. Send a press release to any local media outlets and local council representative for ‘sport & rec’ or the ‘arts’ 10. Post on your Google Business Profile 11. Create an ‘event’ or ‘offer’ on your Google Business Profile (if relevant) 12. Partner with local businesses or just ask if you can put a sign on their notice board (with a QR code that goes to a form to sign up) – places with the same audience or where parents spend time waiting… fish & chip shop, hairdresser, coffee shop, toy shop, pharmacy, indoor play centre, local library, schools, etc. 13. Email marketing to all current students, past students, and enquiries – explain benefits to the child and the parent (what’s in it for them) 14. Ask your current customers to share the pinned post on your Facebook page to their profiles and their stories to help get the word out There are more that you can do, but this is a great start 🤩 Optimising for search across all platforms is also a big priority with more and more people searching for local businesses on social media platforms, AI search platforms, and in traditional search platforms. Let me know if you've tried creating a promotional 'omnipresence' 👇

Hey @Sally Prendergast and friends! I've just set up a FB Ad Campaign for our grand opening day this Saturday. It's a little later than I'd hoped for this to be set up and running so I'm hoping it gains some traction in time. Can you please check that everything is set up correctly? What are your thoughts on the headline? I don't think it's catchy enough? This is the landing page it sends people to... https://mailchi.mp/3d2435e0eea5/2026-thornton-grand-opening-day Thanks!

I have been testing cartoon images as part of the artwork for dance studio paid ad campaigns in Australia, New Zealand, UK, Canada and the US for most of 2025 with some amazing (and sometimes surprising) results 🥰 This Cartoon Ads pack (normally only available to Premium & VIP members) is available for only $27 in the classroom - it includes the best performing templates I have discovered from hundreds of ad campaigns plus twelve different styles of cartoons (including boys) in heaps of different colours.

One of our members alerted me today to one of her ads being rejected. This was happening a lot last year when we were asking for a child's date of birth - changing that to asking for the child's age seemed to fix the problem. Some of my done-for-you Ads Management clients ads got rejected today and I noticed that none of them had an active Privacy Policy on their website. So here's what to do if you are running ads or considering paid ads on Facebook/Instagram: 1. Update your website to include a current Privacy Policy page (not a PDF) 2. If your ads are still being rejected, consider changing the Instant Form question about the child's age to a multiple choice question with age ranges (that is what I am going to try next). Please let me know in the comments if this has happened to your ads and what worked to fix the issue...

Below are 6 images from an ad campaign that I am running for a dance school in Australia at the moment... which ones do you think are images generated by AI? Which one do you think is performing the best?