I get asked this question all the time so lets break it down... The Meta Pixel is a tiny piece of code that lives on your website. You can't see it. Your website visitors can't see it. But it's working behind the scenes every single day. Think of it like a shop assistant who remembers every person who walks through your door. They notice who came in, what they looked at, how long they stayed, and whether they signed up or made a booking. Then they pass all of that information back to Meta. ➡️ Why does it matter? When someone visits your website, the Pixel sees them. It tells Meta: this real person visited this page. Meta then starts to learn what kind of people are interested in your dance school. The more people who visit your site, the smarter the Pixel gets. And the smarter the Pixel gets, the better Meta becomes at finding more people just like them. Without the Pixel, your ads are guessing. With it, they are learning. ➡️ How does it help your dance school? Here are three big things the Pixel does for you: It tracks where your leads come from. When a parent fills in your enquiry form, the Pixel knows your ad helped make that happen. That means you can see which ads are actually working. It builds a picture of your ideal customer. Over time, Meta learns what parents who enquire about your classes have in common. It uses that to find more parents like them and show them your ads. It helps your ads get better over time. Every click, every form fill, every page visit teaches the system something new. The longer your Pixel has been running and collecting data, the more powerful your campaigns become. ➡️ The bottom line The Pixel is not optional if you want your Meta ads to work properly. It is the foundation everything else is built on. No Pixel means no data. No data means no learning. No learning means wasted money.

I got a great question in the community recently about replacing ad copy in an existing campaign. ➡️ Here's my simple rule: if you have something new to promote, create a brand new campaign. Don't duplicate an old one. Don't edit the existing one. Start fresh. When you change the copy inside a running ad, Meta resets everything. All the learning the algorithm built up, who to show your ad to, who is likely to book, gets wiped. You don't save anything by editing. You just restart the clock ⏰ And your audience data lives in your ad account and your pixel, not inside the campaign. A new campaign still has access to all of it. You're not leaving anything behind. The other big reason to start fresh is clean data ✅ If you mix a special event promotion inside your regular enrolment campaign, you can't see clearly what's working for that event. A new campaign gives you a clean read on your results. One more tip, especially if your event is coming up soon. Keep it simple and start with a slightly higher daily budget to help Meta get through the learning phase faster. The general rule is: New promotion = new campaign. Who is running ads right now? Let me know in the comments if you have questions 👇

You press publish. A few enquiries come in. You think "yes, this is working." Then it goes quiet and you start to panic. Let me explain exactly what's going on, because understanding this will save you from making decisions that actually hurt your results. 1️⃣ The first results are the easiest ones When your ad first goes live, Meta goes looking for the people most likely to respond straight away. Usually that's warm audiences already in your world. Once Meta has worked through those people, it slows down while it figures out who else to show your ad to. That's not failure. That's just how it works. 2️⃣ The learning phase is real but don't stress about it Meta wants 50 leads or enquiries in a 7-day window before it fully optimises your ad. At $10 a lead, that's around $70 a day to hit that benchmark. Most studio owners aren't spending that, and that's okay. I've seen campaigns optimise well before that threshold when the creative is doing its job. Stay consistent with your budget. Don't keep stopping and starting your ads. 3️⃣ Your first ad is not supposed to be your best ad Even experienced advertisers don't nail it first time. Your early campaigns are research. They're telling you what messages & offers actually resonate with dance families in your area. Lead with the problem they're already living. Something like "Looking for a preschool dance class that's actually right for your toddler?" When your hook speaks directly to what they're already thinking, everything gets easier. 4️⃣ Don't switch off ads just because one looks expensive This is the big one and it's where I see studio owners accidentally wreck campaigns that were actually working. If you're running 4 or 5 ads and one has a higher cost per lead, your gut says turn it off. Don't. Meta often uses multiple ads together, showing different creative to the same person before they enquire. That "expensive" ad might be playing a really important role that the numbers alone don't show you. What matters is your overall average cost per lead across all your ads. Not each one individually.

Hi @Sally Prendergast I need to create an AD with the picture below for our Tiny Stars Co Party in April Holidays (2-4year olds). We did this last year and it was a hit!!! Want to do it again and reach more people as currently we only have one day of Tinies at Malaga running but none on a Wednesday or any days at our Booragoon branch. We want just as AD as we have our campaign with you running currently. We want people to register straight into the event from a link with a $10 payment. This party includes a 2hr Tinies session which is just our normal classes so they do Tiny Acro/Cheer for 45, Tiny Tap/Jazz for 45 and then Tiny Ballet for 30 mins. They also have food, facepainters and goodie bags for the day. Please help, I have no idea where to start. I tried to figure it out but got scared ahah. Teisha x

Great question from @Brittany Bailey: "I was just watching your lesson "getting started with paid ads". Can I check - do you only ever have ads if they have a landing page and an offer? Not just a "come and trial" brand awareness type campaign?" 👉 Short answer: yes - paid ads should have an offer (even if that offer is a trial or download). If you run awareness-only ads, treat them as support for a conversion ad campaign, not a replacement. 'Offers' can include a range of things such as a free trial, paid trial, limited time trial like a 7-day class pass, a conversion event (trials in bulk), a free download (e.g. '10 ways dance and movement helps your pre-schooler to be school ready!'), a bundle offer, a themed seasonal package, a limited places available offer, 2 weeks free, discounted registration fee, added value bundles, VIP access, etc. ... but they can also be something that promotes "only 6 spots available - don't miss out" ...I like to approach ads with a 'testing mindset' first - your first campaign might not resonate or be hat people actually want, and if that's the case - test something else. When you find something that works - do more of that! 🤩 These are the types of ad campaigns to consider for dance schools: 1️⃣ Facebook / Instagram Lead Form (best for beginners) What it is - people fill a form inside Facebook/Instagram (no website needed and no need to install and optimise the Meta pixel anywhere else), and then you have their contact details to follow up, convert, upsell, and retarget. 2️⃣ Lead → External Form (Website/JotForm / Cognito / MailerLite) What it is - the ad sends people to form. This still gets you their contact information but there is more tech required in setting up the Meta pixel for better performance. 3️⃣ Sales / Purchase Campaigns What it is - the ad drives to a booking page where payment is made online without creating an account. This type of campaign can be really powerful... correct Meta pixel setup is a must!