Hello studio owners 👋 as an early Christmas gift from me to you, I’m offering free Meta (Facebook & Instagram) ad campaign reviews for the next 3 days only. ➡️ What to do 1. Make a comment under this post 2. Paste the link to your Facebook page 3. Tell me what you’re promoting (eg. 2026 enrolments, preschool open day, holiday camp, etc) 4. Make sure the ad is running from a correctly set up Meta Business ad account (I can’t review ads run from personal ad accounts) I will record a short, personalised video with feedback and quick, practical suggestions and post it back as a reply to your post (1-3 day turnaround time). Only available for posts submitted by the end of the day, Sunday 14 December. NOTE: Dance Marketing Pro members can get this feedback anytime in that community!

With the Andromeda update that rolled out in the Meta Ads platform this year, the way ad campaigns are structured now is completely different. Here a few hot tips based on the dance studio ads showing up in my feed and what I am working on with my students at the moment: ✅ One campaign, one ad set - don't run multiple campaigns at the same time as they will compete against each other and cost you more $ (this is the case even if you are running one campaign for pre-schoolers and one for adults - in your local area, this is the same audience). ✅ Targeting is in the ad creatives - Meta takes interest based audience targeting as a suggestion only so don't bother using it. Use location targeting and then make sure the ad artwork is targeting the right people. ✅ Creative volume is king! Most studios aren't testing enough ad creative or are using the same image/carousel template with different images - Meta sees this as one ad only. For a budget of $10 p/day, use 5-6 very different ad creatives. ✅ Your offer and the ad copy (the words) is what persuades people to take action - here are some questions to ask: is it obvious what's in it for them? Is there a deadline or a limited amount (urgency & scarcity)? Are you solving a problem for your target audience? Let me know if you have any questions 🥰

I know a lot of studios are running paid ads at the moment on Facebook & Instagram… and I am seeing ads for some studios in a different state to where I live. This can happen if I had been in that state in the last month, but I haven’t – so this is a friendly reminder that since the Andromeda update this year, Meta often has a box automatically ticked in your location settings at the Ad Set level that allows the campaign to ‘Reach more people likely to respond to your ads.’ Make sure you untick that box so that your ad doesn’t get shown to people outside of your target area 😊 I have lots of free marketing and paid ads tips here too: https://www.instagram.com/dance.studio.marketing/