How to use your Show/Concert/Recital to Sell 🤩
Your annual performance is one of your hottest marketing & sales opportunities of the year! Here's a list of how you can use this event to maximise upsells and new bookings: ⭐ AT THE VENUE (during the event) - Dedicated enrolment station in the foyer with a staff member ready to sign families up on the spot - "Coming next term" display boards or banners showcasing classes with available spots, especially those needing numbers - QR codes on programs and signage linking directly to an enrolment form or booking page - A raffle or prize draw that requires entering an email address (building the list) - A "class bundle offer" offer available only at the show - A dedicated "What's On Next Term" slide in the digital show program or screen between acts - Teacher meet-and-greet moments in intervals so parents can ask about classes face to face ⭐ IN THE SHOW PROGRAM (printed or digital) - "Did you know we offer..." section highlighting undersubscribed classes - A special show-night-only offer with a deadline (creates urgency without being pushy) - Student testimonials or teacher bios that build trust and curiosity - A clear class timetable insert for next term with a link or QR to book ⭐ POST-SHOW EMAILS (to your marketing list) - A "You missed something special" email to cold leads and non-attending families with show highlights and an enrolment CTA - A thank you email to current families within 24-48 hours with an upsell offer (e.g. "Loved what you saw tonight? Add a second class for [X] off") - A photo/video highlights email a few days later that rekindles the excitement and links to bookings - A "Here's what's happening next term" nurture sequence to warm leads who didn't enrol ⭐ SOCIAL MEDIA & CONTENT (before, during, after) - Pre-show hype content that names the classes being showcased, building curiosity in prospective families - Live or Stories coverage during the event that non-attendees see in their feed - Post-show reel of highlights with a clear "enrolments now open" CTA - Individual class highlight clips posted over the following week to extend the marketing window (one style per post, each with its own enrolment link) - Parent testimonial videos captured on the night posted organically over the following 2-3 weeks