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START HERE - Welcome To Dance Marketing Pro 👋
I'm so glad you are here! This group is dedicated to helping you grow your dance studio. Whether you're looking to boost your visibility locally, create social media content to drive more people into your classes, accelerate with proven paid ads strategies, or increase awareness about your business in your local area, you've come to the right place 🥰 Step #1: Explore the classroom Go to the classroom and check out the FREE Marketing on a Budget Course and the FREE Dance Studio Marketing Toolbox. Step #2: Get results faster If you want the clear step by step path to increase your dance studio's reach & visibility, look at the Premium plan. If you want more access to me, consider becoming a VIP! Step #3: Make a post and introduce yourself What is your dance studio name, where are you located and what do you want to get out of this community. Let’s make this group a space where we help each other grow and succeed 🤩
START HERE - Welcome To Dance Marketing Pro 👋
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How to use your Show/Concert/Recital to Sell 🤩
Your annual performance is one of your hottest marketing & sales opportunities of the year! Here's a list of how you can use this event to maximise upsells and new bookings: ⭐ AT THE VENUE (during the event) - Dedicated enrolment station in the foyer with a staff member ready to sign families up on the spot - "Coming next term" display boards or banners showcasing classes with available spots, especially those needing numbers - QR codes on programs and signage linking directly to an enrolment form or booking page - A raffle or prize draw that requires entering an email address (building the list) - A "class bundle offer" offer available only at the show - A dedicated "What's On Next Term" slide in the digital show program or screen between acts - Teacher meet-and-greet moments in intervals so parents can ask about classes face to face ⭐ IN THE SHOW PROGRAM (printed or digital) - "Did you know we offer..." section highlighting undersubscribed classes - A special show-night-only offer with a deadline (creates urgency without being pushy) - Student testimonials or teacher bios that build trust and curiosity - A clear class timetable insert for next term with a link or QR to book ⭐ POST-SHOW EMAILS (to your marketing list) - A "You missed something special" email to cold leads and non-attending families with show highlights and an enrolment CTA - A thank you email to current families within 24-48 hours with an upsell offer (e.g. "Loved what you saw tonight? Add a second class for [X] off") - A photo/video highlights email a few days later that rekindles the excitement and links to bookings - A "Here's what's happening next term" nurture sequence to warm leads who didn't enrol ⭐ SOCIAL MEDIA & CONTENT (before, during, after) - Pre-show hype content that names the classes being showcased, building curiosity in prospective families - Live or Stories coverage during the event that non-attendees see in their feed - Post-show reel of highlights with a clear "enrolments now open" CTA - Individual class highlight clips posted over the following week to extend the marketing window (one style per post, each with its own enrolment link) - Parent testimonial videos captured on the night posted organically over the following 2-3 weeks
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How to use your Show/Concert/Recital to Sell 🤩
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NEW Meta Ad Image creation update...
There have been HEAPS of rollouts within the Meta Ads platform over the past couple of months that has been significantly affecting the performance of campaigns. Meta has been testing a lot of AI enhancements and I noticed today this big change in the AI Image creation - check it out...
NEW Meta Ad Image creation update...
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