So I setup my Meta campaign on Friday, and was sure I pressed that little toggle to turn it on.... and went off to enjoy my lovely weekend. Left the campaign a few days, as you do, not expecting too many results as it's for an event a month away... Sat down on Tuesday morning to check it thinking "I would have though I'd get something by now..." It wasn't turned on 😆 Oh well, easy way to save myself $60! Good news is, I turned it on and have had 5 conversion in the last 3 days. Phew! Lesson learned to double check that little toggle!

This one isn't exactly fun... But it's the kind of thing that quietly gets your ad account in trouble, so stick with me. If you're running Facebook or Instagram ads, especially lead ads where parents fill in a form, Meta requires you to have a privacy policy. And it's not just a Meta rule. It's the law in most places. The second you run a Pixel or collect a parent's name, email or phone number, you're collecting personal data. Privacy laws say you have to tell people what you collect and what you do with it. 👇 Here's what can go wrong if you skip it: ➡️ Your lead ads get rejected ➡️ Repeated issues can get your ad account restricted or banned ➡️ You're exposed legally for collecting parent and student data with no disclosure Not worth the risk. Especially when the fix takes about 20 minutes. Here's exactly what to do: 1️⃣ Add a current Privacy Policy page to your website. Make it a real page, not a PDF. And make sure the word 'privacy-policy' is actually in the URL (so it looks like yourstudio.com/privacy-policy). Meta and search engines want to see it there. 2️⃣ Get the actual policy from somewhere legally sound, not ChatGPT. A tool like LawDepot (lawdepot.com) gives you a legally accurate Privacy Policy and Terms & Conditions, adjusted for your state and country. LawDepot has loads of other handy legal templates too, all adjusted to where you are and very reasonably priced at $80 for a one-year subscription. Quick note on AI: I love AI for so much of your marketing. This isn't one of those jobs. Legal documents need to actually be correct and compliant for where you operate, so use a proper legal tool for this one.

If you're on the Standard tier in Dance Marketing Pro, you already have access to: ✅ 30-Day Content Challenge ✅ Dance Cartoons Ads Pack ✅ Dance Marketing On a Budget Course ✅ 30-Day Marketing Quick Wins ✅ Dance Marketing Toolbox ✅ The Dance Marketing Pro community to get your questions answered But there's a chunk of stuff you're not seeing, and it's the part that does the heavy lifting. Here's what's in Premium: ➡️ Paid ads training, so you stop boosting posts and start running campaigns that actually fill classes ➡️ The visibility system for getting your studio in front of more local parents ➡️ Deeper social content training, the stuff that goes past "post consistently" into "post things that get enrolments" ➡️ The extra resources I keep in Premium for dance schools who are ready and want more marketing support If you're posting regularly and still wondering why you're not seeing any return, Premium is where that gets fixed. You're already doing the work. Premium is what makes it pay off. 👉 Click here to upgrade. Or drop a 🙋‍♀️ below and I'll tell you what's in the Premium plan before you decide.

Hey @Sally Prendergast, I am sure I have seen this previously but no idea where, is there a template for a landing page for a school holiday workshop?

Generally, my FB and IG reel views sit in the 300ish range - sometimes higher, sometimes lower. I'm not fussed about it because my studio space is quite limited, so a huge following isn't my goal. But a recent reel has over 1k views and my investigative brain is wondering why. I'm not doing anything differently; the reel matches (in style and content) many I've posted over the years, but somehow it caught. It makes me curious as to why this one popped off; any theories @Sally Prendergast