With the big changes in consumer behaviour in the past year, the need to create an ‘omnipresence’ for your promotions is more important the ever (especially when using paid ads). Here’s a list of what to do every time you have a new promotion: 1. Pin a post on your Facebook page 2. Create an ‘event’ on Facebook (if relevant) 3. Pin a post on Instagram 4. Change the banner of your website home page to promote the current offer 5. Change your Facebook banner to promote the offer with a link to sign up in the description 6. Share the pinned Facebook post to local community Facebook pages 7. Put a button in your ‘link in bio’ app for Instagram 8. Create a video about the offer - post as a reel and share on stories. 9. Send a press release to any local media outlets and local council representative for ‘sport & rec’ or the ‘arts’ 10. Post on your Google Business Profile 11. Create an ‘event’ or ‘offer’ on your Google Business Profile (if relevant) 12. Partner with local businesses or just ask if you can put a sign on their notice board (with a QR code that goes to a form to sign up) – places with the same audience or where parents spend time waiting… fish & chip shop, hairdresser, coffee shop, toy shop, pharmacy, indoor play centre, local library, schools, etc. 13. Email marketing to all current students, past students, and enquiries – explain benefits to the child and the parent (what’s in it for them) 14. Ask your current customers to share the pinned post on your Facebook page to their profiles and their stories to help get the word out There are more that you can do, but this is a great start 🤩 Optimising for search across all platforms is also a big priority with more and more people searching for local businesses on social media platforms, AI search platforms, and in traditional search platforms. Let me know if you've tried creating a promotional 'omnipresence' 👇

Instagram usually shows a new post to about 20% of your followers first. If that first 20% engage quickly, IG shows the post to more people. If they don’t, it quietly dies. So your job is to get fast engagement from the right people. Signals the algorithm likes: - Comments on your post - People share it with others - People save your post - Reels watched all the way through - People visit your profile after seeing the post 3-step action plan to get more reach: 1️⃣ Post something that actually helps your audience. Make it useful. Solve one small problem parents care about (separation anxiety, making friends, easy practice at home). 2️⃣ Use a clear CTA that invites action. 3️⃣ Be active for 10–15 minutes after you post. Reply to every comment, ask follow-up questions, and like replies. Early replies = early engagement = more reach. Caption starters you can copy - “Worried your child will struggle with separation on the first day? Here are 3 small things to try before class.” - “Parents: want a simple warm-up your child can do at home? Save this and try it tonight.” - “Tag a friend if you’d bring your little one to a free trial - they’ll thank you later.” Want more engagement ideas? Comment ME, and I'll send it to you 👇

I'm so glad you are here! This group is dedicated to helping you grow your dance studio. Whether you're looking to boost your visibility locally, create social media content to drive more people into your classes, accelerate with proven paid ads strategies, or increase awareness about your business in your local area, you've come to the right place 🥰 Step #1: Explore the classroom Go to the classroom and check out the FREE Marketing on a Budget Course and the FREE Dance Studio Marketing Toolbox. Step #2: Get results faster If you want the clear step by step path to increase your dance studio's reach & visibility, look at the Premium plan. If you want more access to me, consider becoming a VIP! Step #3: Make a post and introduce yourself What is your dance studio name, where are you located and what do you want to get out of this community. Step #4: Grab your free bonus January 2026 = Dance Studio Cartoon Ads Pack Let’s make this group a space where we help each other grow and succeed 🤩

Hi Sally A question - Is it better to duplicate a successful ad and change the text (diff promotion) or to create an entirely new one?

When was the last time you updated your Facebook banner? Is it in line with the paid ad campaign you're running right now, or if you're not running paid ads - is it promoting your entry offer (paid trial, free trial, etc)? Is there a description with a clickable link on your banner? Today's action steps: - Update the banner image (Premium & VIP members have access to the full social media size guide and templates in 'Step 1: The Setup' module in the classroom) - Add a description of what you want people to do next with a clickable link (pro tip: include search terms in the description) - Save & Publish ✅