Hello Everyone! I’m Marjorie, the founder and artistic director of Kaleidoscope Irish Dance & Movement Studio in Ontario, Canada. I’ve already learned so much in this community and look forward to learning and growing with other DSOs! What I Offer: I offer old-style Irish dance classes for all ages, from babies to adults. (My friends describe my studio age range “from 99 days to 99 years”). With a focus on rhythm and community, I prioritize the joy of dance. Empowering people to dance as themselves is central to me, which means we don’t do wigs, costumes, or competition. The cultural history and stories of Irish dance are integral to everything I teach. My goal is to revitalize folk traditions that are actually accessible to the widest range of people possible and help people to dance for a lifetime! Where You Can Find Me: - Skool: Old-Style Irish Dance - Instagram: @kaleidoscopestudiokw - Facebook: @kaleidoscopekw - Website: www.kaleidoscopekw.ca  Looking For: I am interested in organic ways to grow my marketing presence and would love to connect with others whose focus is on joy/connection through dance and inviting people into their spaces!

Instagram is changing how hashtags work. You can now only add three hashtags per post and they are being used mainly for search optimisation. What does this mean? ...treat hashtags like keywords that tell Instagram what your post is about so it can show it to the right people. How to use them for your dance studio: 💜 Pick hashtags that match the exact topic of the post. Not all things dance. Not trending or broad tags. Be specific. 💜 Think like SEO. Ask: “What would a parent type into Instagram search to find this post?” Use that as your hashtag. 💜 Avoid generic tags. Specific, descriptive hashtags help your post show up in the right searches. Remember: hashtags help people discover your post. They don’t replace good messaging, clear images, or a strong post structure. The simple rule: Choose three clear, specific hashtags your ideal customer would search for. Note: this may also affect third-party schedulers. If you have more than three hashtags in scheduled posts, check they’re still publishing correctly. Has the 3-hashtag update reached your account yet?

As per usual Meta has made some changes this week that you would only know if you are on the platform regularly. The layout of pages has changes so that your bio now sits directly under the banner (see attached image of my Facebook page). It has also improved the appearance of links, social profiles and contact info - this is a great reminder to check your Facebook bio and links to make sure the info is current and accurate 😊

We had such a great Q&A call today for premium Dance Marketing Pro members - thank you to everyone who came along 🥰 Click here to upgrade if you want access: https://www.skool.com/dance-marketing/plans We chatted about retargeting campaigns and ways to make sure you don't miss any of the leads in ad campaigns using an instant form - I've updated the training in the Paid Ads section of the classroom for this (see image below). We also talked about Apple Maps... data shows 12-15% of consumers use Apple Maps as their primary tool for finding local businesses (although usage is concentrated among affluent users in North America and Western Europe who rely on the pre-installed ecosystem). I don't believe it's super important, but usage is significant enough and it's completely free to claim and manage a business listing on there: https://businessconnect.apple.com/

I’ve teamed up with Deborah Laws, dance business coach, for a LIVE sneak peek of her new software, Dance Business Solutions. This is your chance to see how the system can help your studio: • Manage referrals, reviews & marketing activities in one place • Make your life easier and save time • Get support from a community of fellow studio owners also using the system AND… live attendees might get some special goodies and a little surprise offer! Wednesday Jan 21, 2026 - 6:00pm AEDT, 3:00pm AWST, 7:00am GMT 🎫 Click here to register for the live webinar: https://webinar.dancebusinesssolutions.com/sally-prendergast