I have an amazing gift for you that I am dropping a day early (because I'm too excited about it)! I have been testing cartoon images as part of the artwork for dance studio paid ad campaigns in Australia, New Zealand, UK, Canada and the US for most of 2025 with some amazing (and sometimes surprising) results 🥰 So I am gifting you this Cartoon Ads pack (normally only available to Premium & VIP members) for January only - it includes the best performing templates I have discovered from hundreds of ad campaigns plus ten different styles of cartoons in heaps of different colours. >> Click Here To Get The Cartoon Ads Pack >> Watch the tutorial here Grab it now!

If you run adult dance classes, January is one of the easiest times of the year to convert curious adults into paying students. Why? New Year motivation 💪 People are thinking about fitness, wellbeing, doing something for themselves, or trying something they once loved. That makes them easier to reach - if you speak to the right reason. ➡️ I’ve gifted a Canva template with hooks you can use straight away.... but don’t guess which line will work - test them: >> Adult Dance 'Message Angle Testing' Ad Templates Here’s the plan: run a short testing campaign with all the hooks for 5–7 days and see which messages get the best response. Then scale the winner in a new campaign with a variety of ad creatives. Reasons this works: - Adults are actively looking for new routines and activities around New Year. - Messaging that hits one clear benefit (fitness, wellbeing, community, confidence, nostalgia) beats vague promises. - Testing lets you find the exact language your local market responds to - and you can reuse winners all year. Your checklist: 1. Create one lead generation ad campaign and one ad set 2. Use the on Facebook instant form to collect leads 3. Use broad location targeting only 4. Keep ad copy and headline the same for all ads (only change the ad image) 5. Use a daily budget of $2, £2 or €2 per ad image (it won't evenly spend that on all ads - this is just a guide for the budget) 6. Run for 5–7 days. Let results stabilise for a few days 7. Compare Reach & Leads 8. Scale winners. Run the best 1–2 hooks with multiple creatives and slightly higher budget. Who is promoting adult classes in January? 👇

The Meta Pixel (or Dataset) is a tiny bit of code you can put on your website. It tells Meta (Facebook & Instagram) what people do on your site. That helps your ads work better ✅ Why it matters for your dance school... - Know who signs up: If a parent books a trial or fills a form, the Pixel records it. - Spend money smarter: Meta learns which ads bring real sign-ups, so you stop wasting cash. - Find more customers: Meta can find other people like the ones who already joined your classes. - Remind fence-sitters: You can show ads to people who looked at your website but didn’t book - that brings more students in. - Measure results: You can see which ads actually get sign-ups, not just clicks. Example... - A parent clicks an ad about your preschool class, looks at your class page, but leaves. - The Pixel remembers them. - Later you show an ad that says “Book a trial.” - They come back and sign up. - That’s a booked student you might not have got without the Pixel. Do you have your Met Pixel/Dataset set up on your website? Let me know 👇

This is a super simple short video idea for your socials that will answer one common parent objection (e.g. “my child is too shy”, “too expensive”, “too young”) with empathy, a quick proof line, and a direct CTA (Call-To-Action). 👉 Here's how to do it: 1. Pick one objection 2. Use any video you already have and type a text hook on screen like “Worried your child is too shy for dance?” 3. Reassure with text on screen: “Most shy kids blossom - our teachers use tiny steps and games so children feel safe.” 4. Follow up with proof: “We’ve seen toddlers join in within two lessons - and parents tell us they sleep better afterwards.” 5. CTA: “Book a trial today → link in bio / or comment ‘TRY’ and we'll send you the link.” Try one objection each week using the same format ✅

A lot of us are being told that automation is THE answer to being time-poor. I totally get the appeal - you're juggling so much, and the promise of software solving it all sounds amazing. But here's what I've learned over 25+ years... There's a difference between helpful automation and automating the wrong things. When someone enquires about your classes, they're not just looking for information. They're looking for the right fit, the right teacher, the right environment for their child. And they're probably contacting 2-3 other studios at the same time. The studio that wins? The one that makes them feel seen and understood quickly. Think about it: ✅ A fast, personal response (ideally within the hour) ✅ A quick phone call when it makes sense ✅ Communication that feels human, not templated This is where the magic happens. This is what converts enquiries into enrolments. 🎯 HERE'S WHAT ACTUALLY HELPS: Smart automation: ✅ Repetitive admin tasks ✅ Low-skill daily work ✅ Things with zero impact on enrolments Keep it personal: 💙 Initial enquiry responses 💙 Trial class bookings 💙 New parent conversations 💡 QUICK ACTION STEP: Have a look at where you're currently using automation. Ask yourself: "Is this helping me connect faster with potential students, or is it creating distance?" If it's creating distance in those early touchpoint conversations, it might be worth rethinking. What's your experience? Are you finding automation helpful or are you noticing it's making connection harder? Would love to hear your thoughts below 👇