One of our members alerted me today to one of her ads being rejected. This was happening a lot last year when we were asking for a child's date of birth - changing that to asking for the child's age seemed to fix the problem. Some of my done-for-you Ads Management clients ads got rejected today and I noticed that none of them had an active Privacy Policy on their website. So here's what to do if you are running ads or considering paid ads on Facebook/Instagram: 1. Update your website to include a current Privacy Policy page (not a PDF) 2. If your ads are still being rejected, consider changing the Instant Form question about the child's age to a multiple choice question with age ranges (that is what I am going to try next). Please let me know in the comments if this has happened to your ads and what worked to fix the issue...

Hi Sally, I have an ad going at the moment and after 7 days it has changed to "learning limited". Should I ignore this? Or what should I do? Thanks 🙋‍♀️

Hey Sally, quick question in the Consistency Challenge in challenge 12 you mention, "Upgrade to the annual plan to get access to 'Dance Studio Search' which shows you step by step how to show up in AI search." Where do I find this?

Something Exciting is Coming! I’ve been chatting with Deborah Laws, dance business coach, and she’s got something special just for my Dance Marketing Pro members! Deborah is going to give a LIVE presentation of her new software, Dance Business Solutions, showing how it can help dance studios save time, grow their business, and run smoother than ever. PLUS she might have a little special offer for attendees… and some exclusive goodies too! Come join us January 21st - 7am GMT, 6pm ADET, 3pm AWST You won’t want to miss this - register now: https://webinar.dancebusinesssolutions.com/sally-prendergast

The Meta Pixel (or Dataset) is a tiny bit of code you can put on your website. It tells Meta (Facebook & Instagram) what people do on your site. That helps your ads work better ✅ Why it matters for your dance school... - Know who signs up: If a parent books a trial or fills a form, the Pixel records it. - Spend money smarter: Meta learns which ads bring real sign-ups, so you stop wasting cash. - Find more customers: Meta can find other people like the ones who already joined your classes. - Remind fence-sitters: You can show ads to people who looked at your website but didn’t book - that brings more students in. - Measure results: You can see which ads actually get sign-ups, not just clicks. Example... - A parent clicks an ad about your preschool class, looks at your class page, but leaves. - The Pixel remembers them. - Later you show an ad that says “Book a trial.” - They come back and sign up. - That’s a booked student you might not have got without the Pixel. Do you have your Met Pixel/Dataset set up on your website? Let me know 👇