This is a super simple short video idea for your socials that will answer one common parent objection (e.g. “my child is too shy”, “too expensive”, “too young”) with empathy, a quick proof line, and a direct CTA (Call-To-Action). 👉 Here's how to do it: 1. Pick one objection 2. Use any video you already have and type a text hook on screen like “Worried your child is too shy for dance?” 3. Reassure with text on screen: “Most shy kids blossom - our teachers use tiny steps and games so children feel safe.” 4. Follow up with proof: “We’ve seen toddlers join in within two lessons - and parents tell us they sleep better afterwards.” 5. CTA: “Book a trial today → link in bio / or comment ‘TRY’ and we'll send you the link.” Try one objection each week using the same format ✅

Instead of setting up a separate Google Business Profile for each location, you can create a Business Group - here's how: https://support.google.com/business/answer/6085339?hl=en Here's some more information about business groups: https://support.google.com/business/answer/6085326?hl=en

If you want predictable growth, treat marketing like an investment. Dance studios that set aside 5-20% of their revenue for marketing and allocate that budget to the highest-return channels are much better placed to grow fast than studios who treat marketing as an afterthought. A few things to keep in mind: ➡️ Paid ads work, but not alone. Ads are brilliant for creating demand and testing offers fast, but they rely on other systems being in place. If your website, social media content, booking flow, reviews, Google Business Profile and local search signals don’t line up, your ad leads leak away. ➡️ The investigation phase matters more than ever. Parents research: they search, read reviews, glance at your photos, check class times and booking ease. If you’re invisible in search - including AI search summaries - you’ll miss people before your ad even gets a chance. ➡️ Search optimisation is no longer optional. That includes traditional local SEO and preparing for generative/AI search results that give answers and recommendations rather than just links. Practical starter plan (example only - adapt to your studio): - Invest in creative and offer testing with paid ads so you can find what converts - Build and maintain local search optimisation - Track everything - Keep a small experiment fund for new channels or creative tests Quick audit checklist (yes/no): 1. Is your Google Business Profile complete and current? 2. Can a parent book in 3 clicks from a mobile/cell phone? 3. Do you have recent reviews and responses visible? 4. Are your ads sending people to a focused landing page with the right offer? 5. Are you tracking which ads turn into paid students? 6. Are you testing new creative/offer variants regularly? 👉 Final note: 20% is an aggressive, growth-focused allocation - it’s not required for every studio, but studios that aim to scale and are willing to measure and optimise will find that investing at that level makes growth far more predictable. Spend based on results, not assumptions.

Hi Sally, I've just done the Golden Time Marketing Training and wondered if you could clarify what having a pixel installed on your website is?

Some marketing specialists are calling Australia’s under-16 social media restrictions a marketing Armageddon for dance studios. They’re not wrong that it’s a big policy move - the restrictions took effect today, 10 December 2025 and platforms are being asked to block under-16 accounts or face heavy fines. 👉 Here’s my take: if your ads and content are already aimed at the people who pay the fees - parents and carers - this law shouldn’t really affect your business. Parents are the decision-makers ✅️ They’re the ones with the payment cards, the schedules, and the authority to sign kids up. Marketing to them is still possible, effective and measurable. No apocalypse required. If you’ve been targeting children directly, yes - things change. But it’s mostly a targeting and messaging pivot, not a full restart. Practical moves for studios right now: - Audit your ad messaging to target parents - Reframe social content so captions and CTAs speak to parents - Lock in email marketing, SMS, and your Google Business Profile for reliable reach - Make the booking funnel path parent-facing ...let me know if you have any questions or if you are concerned about how this change might impact your business 👇