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Bring a friend week
Hi everyone, Has anyone run a successful bring a friend week? We have capacity to run BAF week 13th July, which is quite short notice 🙈 I need to get the info out! Any quick tips/best practice/case studies that can help please ✨️
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Meta cracked down on form questions - here's the workaround 👇
Quick heads up if you're running lead ads with Facebook or Instagram instant forms. Meta has tightened the rules around asking for personal details outside their standard questions. That means you can't directly ask for a child's name or a child's age anymore. Annoying? Yes. A dealbreaker? No. You just have to get a bit creative with how you word things. 🔍 ✅️ Getting the child's name - the trick is to word it so Meta's system doesn't flag that you're asking for a name. Try these: ➡️ What is your child's N A M E? (space the letters out like that) ➡️ Who will be attending the free trial? ➡️ Who are we saving a spot for? ➡️ Who's the little dancer joining us? ✅️ Getting the child's age - instead of asking for age outright, use a multiple choice question and let them pick a range. Something like: Which best describes your child? 1️⃣ Little one (18 months to 3 years) 2️⃣ Pre-schooler (3 to 5 years) 3️⃣ School age (5 to 8 years) 4️⃣ Tween (8 to 12 years) 5️⃣ Teen (12+) You get the info you need to point them to the right class, and Meta stays happy because you're not directly asking for age. Adjust those ranges to match your own timetable and class structure. ✅️ Why this matters - the whole point of your form is to capture enough to follow up properly and get them into the right class. So don't ditch the questions. Just reword them 🥰
Meta cracked down on form questions - here's the workaround 👇
START HERE - Welcome To Dance Marketing Pro 👋
I'm so glad you are here! This group is dedicated to helping you grow your dance studio. Whether you're looking to boost your visibility locally, create social media content to drive more people into your classes, accelerate with proven paid ads strategies, or increase awareness about your business in your local area, you've come to the right place 🥰 Step #1: Explore the classroom Go to the classroom and check out the Quick Wins Marketing Challenge and the 30-Day Social Media Content challenge! Step #2: Get results faster If you want the clear step by step path to increase your dance studio's reach & visibility, look at the Premium plan. If you want more access to me, consider becoming a VIP! Step #3: Make a post and introduce yourself What is your dance studio name, where are you located and what do you want to get out of this community. Let’s make this group a space where we help each other grow and succeed 🤩
START HERE - Welcome To Dance Marketing Pro 👋
When you do something really clever.... (not 😂)
So I setup my Meta campaign on Friday, and was sure I pressed that little toggle to turn it on.... and went off to enjoy my lovely weekend. Left the campaign a few days, as you do, not expecting too many results as it's for an event a month away... Sat down on Tuesday morning to check it thinking "I would have though I'd get something by now..." It wasn't turned on 😆 Oh well, easy way to save myself $60! Good news is, I turned it on and have had 5 conversion in the last 3 days. Phew! Lesson learned to double check that little toggle!
When you do something really clever.... (not 😂)
Got a privacy policy on your website? You might legally need one ⚠️
This one isn't exactly fun... But it's the kind of thing that quietly gets your ad account in trouble, so stick with me. If you're running Facebook or Instagram ads, especially lead ads where parents fill in a form, Meta requires you to have a privacy policy. And it's not just a Meta rule. It's the law in most places. The second you run a Pixel or collect a parent's name, email or phone number, you're collecting personal data. Privacy laws say you have to tell people what you collect and what you do with it. 👇 Here's what can go wrong if you skip it: ➡️ Your lead ads get rejected ➡️ Repeated issues can get your ad account restricted or banned ➡️ You're exposed legally for collecting parent and student data with no disclosure Not worth the risk. Especially when the fix takes about 20 minutes. Here's exactly what to do: 1️⃣ Add a current Privacy Policy page to your website. Make it a real page, not a PDF. And make sure the word 'privacy-policy' is actually in the URL (so it looks like yourstudio.com/privacy-policy). Meta and search engines want to see it there. 2️⃣ Get the actual policy from somewhere legally sound, not ChatGPT. A tool like LawDepot (lawdepot.com) gives you a legally accurate Privacy Policy and Terms & Conditions, adjusted for your state and country. LawDepot has loads of other handy legal templates too, all adjusted to where you are and very reasonably priced at $80 for a one-year subscription. Quick note on AI: I love AI for so much of your marketing. This isn't one of those jobs. Legal documents need to actually be correct and compliant for where you operate, so use a proper legal tool for this one.
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Got a privacy policy on your website? You might legally need one ⚠️
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