I've been working with John on monetizing my list, and after several weeks of asking lots of questions to my readers, we realized the following: 1) Creating a lead magnet was something that would solve problems for many of my readers 2) I myself don't have a proper lead magnet with which to steadily grow my list with high quality subscribers So - John conceived of the idea of running a live cohort for a minimal price, in which I would build a lead magnet for myself while showing the cohort members my process, and giving them feedback as they create theirs. Jan 29 - initial tease to my list and LinkedIn to gauge interest Feb 4 - official "launch" with an email describing the live cohort Feb 13 - registration closed Total marketing: 12 emails to my small list & 10 LinkedIn posts Zero ad spend. 15 days from concept creation to launch closing. 4 cohort members paying me $99 each. Our first call is on Monday, and I've already built a template that is on its way to becoming my first sellable info-product. And of course, I started creating my own lead magnet, which will probably be a summary of this lead magnet building process. So - if you, too, are a barefoot shoemaker, perhaps you can also let your audience pay for the privilege of coming along for the ride as you make your own shoes.