I got a message a couple days ago from @Michael Silk. Michael wrote: === I have just seen a post on LinkedIn and the post starts out.. "I just became CEO of a 10M ARR Tech Scaleup. What can you do for us? Comment with your one liner below." (The post set some rules beyond that and how if he was interested he'd get back to people, but that was the main part of the post). === Michael thought I could do something similar here in Daily Email House. The tone of the "10M ARR Tech Scaleup" CEO isn't really my style... but I think the idea is sound. In fact, I already did something like this here in Daily Email House, almost exactly a year ago. Michael's message reminded me that I should do it again. So lemme ask you: What can you teach? What's something you can put a presentation about for people inside Daily Email House? Maybe you just enjoy teaching and are always ready to do it. But maybe you need some better reasons. Here are a few: 1. You can float an idea here and gauge in a low-stress, low-effort way whether there's any value in pursuing it further. 2. If there is interest, you can get my feedback, input, and help into organizing your presentation, or even organizing it into a product. (I'm offering my feedback, input, and help both to encourage you, and to make sure any presentations will be of high-caliber and valuable for other House members.) 3. If you do give your presentation, you can use feedback from the group to polish and improve what you're teaching, so you can then turn it into a paid offer (or a free lead magnet). 4. You can get ready testimonials or even case studies from people here. 5. Though I make no promises about this, if you do turn a presentation into an offer, and if I feel it's a fit for my own list, I would love to promote it, and help you get sales and more exposure. 6. Maybe by teaching something valuable yourself, you encourage others inside Daily Email House to teach something valuable as well, which ends up benefiting you and everyone else down the line.

... and that reason is that they were tested infinitely. What you see in an old ad is the perfect combination of words, evolved over a long time, which can be hard or impossible to come up with in one sitting. Example: Yesterday I wrote an email to my list with the subject line: How an ex-copywriter makes $12k/month in a new kind of part-time job That subject line (and the entire email) are modeled on this ad: How I made $10,000 a Year In a New Kind of Business And when I say "modeled," I mean I used a bunch of the same words, same arguments, same structure. Results so far: 55 replies, many from people who are surprisingly qualified and serious about the offer. Would I have gotten the same kinds of results had I simply used my own copywriting brain to write this email? Maybe.... but my personal guess is no. I've had this experience before when I modeled old ads. Completely outsized response to what I normally get. I know it's familiar advice but it's worth repeating. Study old ads. And don't just study them. Apply them. Model them. Even word for word. Old ads are a treasure chest waiting to be opened, and the fact that the treasure chest has been sitting in an attic for the past 100 years doesn't change that.

Hello friends, as some of you may be aware, ThriveCart has had a couple major outages this year. Personally, I haven't been able to process a single transaction since March 5. Curious if anyone uses a different cart that works better than this thing that looks like a late 1990s website? Unfortunately I also use ThriveCart for course delivery so migration would mean moving all my courses too. Thank you for your time and hopefully your words of encouragement.

A couple days ago I was talking to @Kevin Hood and he asked: "What are your criteria for offers that you're looking to help promote?" My criteria for affiliate offers are pretty damn simple: 1. A real problem that people on my list have 2. A sexy new solution 3. Proof Those 3 points pay off the (*) in my headline above. And now that I think about it, you can add to them a fourth point: 4. A price/proposition that a) makes it likely my audience will actually want to buy and b) makes it worth my while to promote (Put all those four points together and you happen to get the Bencivenga Persuasion Equation.) The trouble is, it's been almost impossible for me to find affiliate offers that really satisfy all 4 of these criteria, or at least to find as many as my audience has an appetite for. I've tried to fix this in various ways, the most effective of which have been: 1. Networking like a beagle at the dog park 2. Starting a community of list and offer owners with the explicit purpose of finding new affiliate offers to promote (ie. starting my own dog park) 3. Working with offer owners on repackaging and repositioning their offers in a way that I know my audience will respond better to (err... I've run out of dog analogies) But once again, too little, too rarely. So I'm curious: Have you promoted an affiliate offer that worked out great for you? If so, where/how did you find the offer?

We need a thread for gratuitous fun: Stuff that has nothing to do with marketing, business, copy, daily emails... but that is fun for fun's sake. (Even a little bit of fun is better than none.) I'd like to kick things off with the attached (and real, not AI) photo of a beaver, which I put in an email a long time ago, apropos of nothing. If you have jokes, funny pictures, memes, ideas for "disconnected infotainment," put 'em in here. On Fridays... or really on any other days.