Hi guys! I've been reading @John Bejakovic's emails for months now, and I've always told myself that I should join his community (it looked really cool). And I guess I have now found the "join" button.😄 I'm living in Luxembourg, even though I'm Belgian. I've also been an email marketer for a little less than a year now, and I'm focusing on e-commerce stores. Fun fact about me (also a flex, ngl): I once solved a Rubik's Cube in 4.74 seconds, even though my official personal record is 6.63 seconds. If you're curious, here's a video of my 6.63: https://youtu.be/KLtxKSoAXCM?si=c05b9EL2PFgzOMcz

Last week, I launched a paid Skool group. I only promoted it through my email list – and got 38 people to join out of a list of 130-something people. Now, the group only costs $10/month, but still ... I consider that a great result.

Can you do me a favor? Can you tell me if this sounds sexy to you? Put in a fresh $100 bill into a vending machine... out come a couple new “super subscribers” to your email list... and, because this is a MAGICAL vending machine, you also get your $100 bill back? Then, with your freshly returned $100 bill, you repeat the process, and get another couple “super subscribers,” and get your $100 bill back, over and over... continuing to build your email list... continuing to make back the money you've put in... GUARANTEED? But wait, there's more: What if these are not just plain old subscribers to your email list… but, like I said, “super subscribers,” people who are on average 3.3x more likely to buy your offers as an ordinary subscriber would? If you like the sound of that, here’s what’s going on: I have partnered with Nick Bandy. Nick has been running a "lazy" cold traffic funnel for the past year and a half. This lazy funnel has been building up his email list with buyers. It has been building up his list with minimal ongoing work, while paying him back all the money he puts into ads. It even makes him a small profit every month. Not only that, but because the subscribers who come in via this funnel are already buyers, they are on average 3.3X MORE LIKELY TO BUY subsequent offers than “freebie” subscribers who never bought anything previously. Nick's quote about this cold traffic funnel: "Without running this simple, low-stress ad funnel, I would have no list. I’d have no business. In all likelihood, I’d be working a 9-to-5 right now." Nick and I are offering to create such a cold traffic funnel for you, which gets buyers onto your list every day, and which is guaranteed to convert at breakeven or better at a $69/day ad spend ($69, because it's Nick Bandy), so you get ALL THE MONEY BACK you put into ads, via just this funnel alone. What we would be giving you as part of this offer: ⭐⭐⭐ Magical ad copy, images, and setup ⭐⭐⭐ Nick has been running and managing cold traffic funnels for himself and clients FOR YEARS. He will create ads for you using his deep and penetrating insights into what the hungry crowds milling around on social media are responding to right now.

Earlier this week I paid to have a cold traffic built out for me. (That's on top of the cold traffic funnel I am working on myself.) I was reading a book recently about systems thinking. The author talked about "automating and delegating" I always figure that's not a topic for me. I don't have employees to delegate to. And I am wary of the promise of automation. I studied computer science in college, where the joke runs: “Why program by hand in five days what you can spend five years of your life automating?” But in that book I read, the author talked about how he has a personal trainer at the gym, and he considers this both automation and delegation: === My strength coach at the gym, Scott, guides me through my twenty-minute high-intensity training session. The automating part is simple: I just need to show up as scheduled. The delegating part is giving control to Scott. === In other words, outsourcing some work, or paying for DFY services or DWY guidance, is delegating, just as if you had full-time employees. And if you put it on a schedule to be done regularly, it can be automating as well. That was a new perspective for me. It influenced me in deciding this week to just pay to get a cold traffic funnel built out. I wanted to share this perspective shift with you, so I can remember it better, and so you can maybe benefit from it too.

Here’s a Black Friday deal idea that doesn't involve offering an 80% discount. Instead of making your stuff cheap, increase the price of your offer. No seriously… I’m not kidding. It's literally John's price-increase promo... but during BF. So... Run a BF promotion and say that you'll increase the price of whatever you're selling by 20% (or 50% or 250%… up to you to decide), and this BF season is the only time they can get your offers the cheapest they’ll ever be (without slapping a discount, of course). This does a few things: 1) Instead of cheapening your offers, it actually makes your offers seem more premium, which I’m sure they already are, and you’re likely undercharging yourself right now 2) It’s still a great deal because people are getting it for 30% (or whatever percentage) less than what it will be after BF 3) You’ll be upping your status (higher prices → higher status) 4) Your offer will be just different enough in a sea of discounts that people will pause and pay attention 5) After BF, your offers will cost more, and you’ll be making more money 6) During BF, you’ll make just as much as you were making before (per sale), without discounting anything or cheapening your offers... and you'll likely make a buncha money because... promo! Anyway, something to think about, maybe... if you're tired of discounting.