Err... not sure why this worked...?

Today, I sent a handraiser email. I ended the email asking folks to answer yes or no about their interest in a thing I'm hoping to put together next year: a multi-week workshop which should help them be a better writer.

And I got some 20+ replies in affirmative.

Considering I have a few thousand subscribers, 20 is a relatively small number.

However, this is the third day I asked my subscribers to reply with a yes or no about this workshop... and it's only today that I got double-digit responses.

On day-one, I got 1 response.

Yesterday, I got 3 responses.

But it was only today that I got 20+ replies.

And I have no freakin' idea why.

For example, yesterday's email that got 3 replies had more reasons for people to reply. My angle was that better writing can help people make more money. I even prepared receipts. And considering I'm in the make-money space, I figured it would get the most traction... but naah.

Today's email, in comparison, had zero incentives... it was just a silly story. Not even that well executed, if I'm being honest. It was one of those days... I didn't know what to write, so I ended up rushing it, and sent it late....

And yet, somehow this one worked....

So yeah, anyway... clueless as I am, I figure this is reason enough to celebrate.

This is the email in question if anyone's curious.

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Err... not sure why this worked...?