The offer: 103 email writing tips, taken directly from hundreds of emails I've reviewed and given my feedback on... my clients' and workshop cohort members'. How to get it: It is a bonus with the purchase of John B's Simple Money Emails training. John's training is obviously super awesome and applicable to anyone sending emails in any niche. Basically, if you buy John's training before midnight (EST, I know... tight deadline; I'll delete this post when the clock hits 12), I'll give you my 103 email writing tips as a bonus. Get Simple Money Emails here, and then DM me the receipt to get the bonus. Toodles ✌️

... is waiting for you inside the course area of Daily Email House. It covers how I helped a list owner go from $2.2k per month from his list to regular 6k+ months. If you missed Tuesday's live presentation on this, or you simply want to revisit it: 3x Monetization Case Study

I went to my Muay Thai training this morning. Apparently we were supposed to come in a Halloween costume. I didn't have one, so I was forced to wear a tutu (photo attached). Are you doing Halloween? Are you not doing Halloween? What or why, in either case? (There's almost certainly a daily email hiding in there, if you haven't written one for today. Write a comment about it below and you'll be 75% of the way done.)

Today, a biz owner whose emails I read sent out an email that opened with: "This email is for you if you want quality help on [achieving business outcome] but don't want to commit the [lotsa shekels] that top-shelf collaborators charge." I winced at this. The fact is, this guy is a legitimate expert, who deserves to get paid based on the business value of his services, and yet here he is, leading off the pitch for his new offer by saying, "It's cheap relative to what you might expect." I think there's a lot of value in raising your prices. I think it can even make sense to be the most expensive in your field. Sometimes, on occasion, it can still make sense to offer something at an "attractive" price. But in that case: 1. I don't think it makes sense to lead off with that. Instead, it makes sense to first and foremost fully sell the "quality help" that this biz owner only got to later, and to emphasize that before appealing to cheapness. 2. It makes sense to give a legit public reason for the "attractive" price, and that reason can never be "I am doing it because I'm afraid you won't pay the going rate for this," even if that is part of your private motivation. I wonder if we can come up with a list of such reasons. I'd like to invite you to think for a moment, and comment below with one or more reasons you could use to justify a particularly "attractive" price, which is lower than the going rate for whatever it is that you sell. I'm inviting you to do this for two reasons: 1. Because if you do it now, there's an excellent chance you will remember this important lesson, and you won't make the same mistake this biz owner made in his email today. 2. Because I'm running a little experimental contest. The last person to comment on this post wins $100, which I will PayPal to you in case you are the winner. How do we determine the last person? I will come back to this post periodically and check the comments. If when I come back, there have been no new comments with a reason to be cheap FOR A WHILE... then then last commenter will win and I will announce the fact.

Screenshot attached. I've been getting a handful of signups to my email list every few days that all have the exact same format of email address, with just the number being different at the end. Any idea what this is about or what these things want? Or what I can do to block them, or if I even want to block them?