Sample case study of a customer for cold email

4d (edited) • Premium

Hello everyone,

Working with my first client (a B2B AI business). I built a sample case study to attach to their cold email sequence for prospects – using a fictional field services company built around their ICP.

The deck follows the McKinsey one-idea-per-slide principle. Dark background for the problem slides, light for the roadmap and results — deliberate design choice based on presentation psychology.

Would love a quick gut check before it goes to the client:

— Does it feel like something a COO would actually read?

— Is the messaging sharp enough to support a cold email sequence?

— Anything that feels off?

Attached. Thanks in advance.

Abrar

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