Hi, currently on my drive but on a google domain I'm simply not using anymore. Might use proton mail instead of being vendor locked into GWS for the rest of my life... lol. Public share link for anyone that wants to dig through: https://drive.google.com/drive/folders/1GMClZXuX6-aE-7bamLHdzUjjUSjXHDd7?usp=sharing I have no idea where this came from, its like 2 years old. but lots of great stuff in here Will be deleting the account soon

A lot of people say that we should try to book a meeting even after someone says “send me an email”. When I do that, it never goes anywhere. Even when I send them an email, they never reply. Not just this, when I try to call them again, they never pick up my phone. Instead of trying to force a meeting, here’s what I found works really well (at least for me). So when the prospect says “send me an email”, I don’t fight back. Sometimes, people are genuinely interested and they need some more time and space to make a decision. If you fight back, they feel like you’re forcing and trying to “sell”. I agree to sending them an email after confirming their email address. But, before I hang up, I ask a question. And this is key. This tells me if the prospect is genuinely interested or are they just trying to get off the phone. I ask, “Is it okay if I call you back this week, to see if you got a chance to read the email?” The ones who are really interested will say yes. But the ones who are not interested will say no. This helps me keep my expectations in check. Use it and let me know how it goes.

Many of you know that you should be studying more copy, especially if you want to become a better copywriter. But you're not, and you come up with 10 other reasons why your progress is stagnating. But can you really be blamed? If you follow the conventional wisdom, having to handwrite the whole reference piece is just the first step, and it takes forever. By the time you finally get to studying the copy and annotating, you're already tapping out. Don't get me wrong, handwriting copy is a great way to learn because it slows you down and gives you room to think. But how much thinking are you doing? How often do you try and mindlessly copy the words across without thinking about much more than the word itself? You're probably more busy daydreaming about your copywriting life of hella cash, a nice place, and flash cars. Anyway, I've been there, and this is how I've made studying and annotating copy so frictionless it's honestly fun. And you spend more time thinking about the structure of the copy you're looking at, and writing your thoughts about that, than focused on the pain in your hand as you write for hours. The goal isn't to write copy for the sake of it. The goal is to deeply understand the persuasive structure that's doing the selling and the subtext that makes it work. So instead of studying a great piece once and moving on you build a reference you can return to, reinforce what you noticed and make sure the time you spent studying never goes to waste. With enough repetition the patterns in copy structure become familiar and you start using them automatically in your own work. And every time you come back to use the same reference you notice more than you did before. Each time you use that structure to create something new you will understand it a little deeper. This is how you can do that. /// (practice copy for the day^, feel free to make copy critique) /// In the video, please review this example where I broke down the script structure of one of Alicia's videos. This example shows what you can get out of breaking down video scripts. The essence of creative strategy.

I was watching a YouTube video about creative strategy . Some concepts were difficult for me . Let me say , I am a bit slow learner . So ... I took help of AI to make concepts easier and add explanations and examples . At the end It turned out to be a study guide . Such a guide which helped me a lot in understanding some difficult concepts. I feel it will be immensely helpful for people who have passion for creative strategy and actively approaching clients. ( As I see some members here in this prestigious community). Some concepts are advanced . Overall, it's great to have this guide both as a beginner and expert . This guide helped me to not think about an Ad or strategy as an individual piece , rather , think in terms of campaigns . I am sharing this guide or notes here for all of you . Thank you . https://docs.google.com/document/d/1tedMzWGeoFkazZVAs46u6Tz8r8Q3gAHP_HthbsS8fYw/edit?usp=drivesdk

Hi Nabeel Azeez, I have already searched on AI and YouTube, but I am still confused about what a creative strategy actually is. AI says it is just a strategy or theory or a plan on how to make your ads great. However, YouTubers explain it as a method of persuasion using videos and images on Meta. Which one is correct? Could you please define it? Thank you