When I first decided I’d only do call-free coaching for copywriters, I was being selfish. 1. I didn’t want to do calls. I hate client calls. Why would I add coaching calls to my life? 2. Call-free was the only way charging low-ticket would be worth my while. Otherwise I’d have to raise prices. But the more I think about it, the more I realize it’s best for copywriters too. I’ve mentioned several of these benefits before but I’ve discovered more. 1. It’s convenient for everyone Members: - Don’t have to stay up past their bed-time or wake up at odd hours. - Don’t have to wait their turn behind a dozen other people. - Don’t have to watch hundreds of hours of records to extract insights. - Don’t get hasty answers at the end of a call by a mentally tired coach. Coaches: - Don’t have to find a time that works for everyone (which means it’s inconvenient for everyone.) - Don’t have to spend hours answering low IQ questions, or answer the same questions every week - Don’t have to be mentally “ON” for 2+ hours at a time. - Don’t have to commit to being online at a certain time every single week, several times a week 2. You get the help you need when you need it - How to price a set of deliverables for an email list management proposal - How to answer a question on a creative strategist application - Copy critiques on emails, ads, landing pages, or scripts We need coaching calls for this? You can post your question and the coach will answer it as soon as he sees it. Sometimes in minutes. At most, in a few hours. 3. It forces you to do the work Many people show up to coaching calls as passive consumers. > Do you have a question? > No I’m just here to listen. GTFO. With call-free coaching, the only people who ask questions are the ones who have motion. In order for them to have questions to ask, they have to do things. And you can always tell when people aren’t doing the work. Because they only ask surface-level questions. The kind they can Google the answers to.

Hi all, In one week, I wrote 10 ads and 15 ad concepts without the help of AI. And it did something. The first two days i was blank and then words started flowing. My ads are far from perfect and need a lot more work. But it gives me confidence that i am not staring at a blank page. Thanks to Nabeel Azeez and Matthew Volkyn for the advice. Regards, Abrar

TL;DR: - From October 1st onwards, Copywriting Launchpad will only offer ONE paid tier of $50/month with an option to subscribe annually for $300/year (50% off; you save $300). One payment gives you access to everything - VIP members ($500/month) will be downgraded to Premium and their previous payment will be refunded. Anyone who wants a one-on-one coaching call will be allowed to buy them individually - Standard members ($5/month) have until September 30th to upgrade to Premium; anyone who doesn't upgrade will have their last payment refunded and their subscription canceled - Free members will all be removed from the community by September 30th. Anyone who wants to stay needs to upgrade to Premium NOW because we are removing free members every day. Any member who wants to rejoin the community can do so at any point - Copyskills Lifetime and Bencivenga scholarship members are grandfathered in and will keep their access to everything in the community - Copyskills course customers, and members with time left on their coaching subscription will retain access to those products only - To change your membership tier, go to SETTINGS > MEMBERSHIP > CHANGE PLAN - To pay for Premium, go to https://www.skool.com/copywriting-launchpad/plans Here's what you get with Premium: - Access to the community - Your questions answered - Feedback on your copy - Answers within a few hours (sometimes minutes) - 25+ courses, workshops, and guest lectures (with more to come) - (New) Discounted rate on one-on-one calls - (New) Discounted tickets to in-person events If you've been paying attention you'll notice we've gone from 5,500 members at one point a few months go, to less than 1,000 now. That's because I've been removing all inactive members. Some members hadn't logged into Skool for over a year. But we aren't stopping there. When we took over this community, Matthew and I wanted to give everyone as long as possible to see how much was being offered. We hoped people would come to the conclusion themselves that upgrading to a paid plan was worth it. So we kept it free for a a long while.

Hi all, Posting 7 video ad concepts for my client's AI solution for mid-market ($50M-500M revenue) businesses. It is built specifically for field service industries (construction, electrical, plumbing, and facilities management). Positioning is "owned AI that sees across all your systems" vs. competition software that has got limitations like limited visibility of the business and data not owned by the user. https://docs.google.com/document/d/1r0H6HbUnf6xd8V1vumYA0pC2vNMyefjG18oTREbyK3o/edit?tab=t.0 Two formats here: - Ad1/Ad2 — "4 reasons not to use us" satirical structure, split by audience (Ad1 target = general mid-market C-suite, Ad2 = field-service-specific C-suite) - Ad3/Ad4 — founder-story format, explaining why we built this for mid-market instead of enterprise - Ad5 — a single real-conversation story (CFO, 3 days to find revenue by customer) - Ad6/Ad7 — antagonist format going after "big tech AI walled gardens" as the villain, two different tonal approaches to the same idea What I'd love feedback on specifically: 1. Ad1/Ad2 — should I have one ad or four? Each currently stacks 4 separate reasons into one script. Does that hold as one longer ad, or is this actually 8 separate single-idea ads I'm forcing into 2? 2. Ad6 vs Ad7 — which antagonist approach is stronger? Ad6 does a direct "Go-pilot" parody with the AI swearing at the user. Ad7 is a satirical fake-apology with no named competitor. I'm leaning towards Ad7 being the safer, cleverer version. I wanted a second opinion before I decided whether Ad6 is worth reworking or scrapping. 3. General gut check on the founder-story ads (3/4) — does "we built this for the mid-market, not the boardroom" land as authentic, or does it read as a constructed narrative device rather than a real story? Appreciate any eyes on hooks, structure, or anything that reads as off before I take these further.

I was watching a YouTube video about creative strategy . Some concepts were difficult for me . Let me say , I am a bit slow learner . So ... I took help of AI to make concepts easier and add explanations and examples . At the end It turned out to be a study guide . Such a guide which helped me a lot in understanding some difficult concepts. I feel it will be immensely helpful for people who have passion for creative strategy and actively approaching clients. ( As I see some members here in this prestigious community). Some concepts are advanced . Overall, it's great to have this guide both as a beginner and expert . This guide helped me to not think about an Ad or strategy as an individual piece , rather , think in terms of campaigns . I am sharing this guide or notes here for all of you . Thank you . https://docs.google.com/document/d/1tedMzWGeoFkazZVAs46u6Tz8r8Q3gAHP_HthbsS8fYw/edit?usp=drivesdk