I call Océane my accidental copy cub, and the name fits perfectly. She never planned to become a copywriter. She stumbled into it after finishing a five-year law degree in France, where she specialized in medical law and family law. After her final internship, she realized she hated the work and could not picture herself spending the next thirty years buried in legal cases and medical jargon. So she did what a lot of people do when they feel stuck and uncertain about their future. She went on Twitter. She kept seeing people talk about copywriting and masterminds, and her teachers had always told her she was a talented writer. She figured she had nothing to lose. She had about three or four months left before she officially graduated, so she told herself: if it works, it works. If it does not, she would go back to being a lawyer. She Learned the Bare Minimum and Started Sending Cold Messages Océane did not study copywriting the way most people tell you to. She took two short courses inside a mastermind, and the whole thing took her about half an hour. She skipped the part where you handwrite old ads to train your eye. She just wanted to make money as quickly as possible. She started cold messaging people on Twitter and Instagram, offering to write product descriptions for ten dollars. She sent around a hundred to a hundred and fifty messages before someone finally said yes. Once she had that first testimonial, she raised her price to twenty dollars and kept flipping it upward from there. That approach is smarter than it sounds. The number one complaint I hear in Facebook groups is "how do I get clients?" But Océane never overthought it. She priced so low that people would humor her just to see what she could do, and she was not trying to get rich on the first job. She was focused entirely on getting proof that she could deliver results. She Had Clients, But Her Copy Was a Mess By the time we started working together, Océane had been doing paid copywriting work for about a year and a half to two years. She had two retainers and was making around two thousand dollars a month, but her income had been all over the place before that: zero one month, four hundred the next, eight hundred after that. She was also working as a nanny in the afternoons to cover her bills, and she had a job offer sitting on the table for an administrative role managing apartment buildings in France. It paid about eight to nine hundred euros a month, full time. She was seriously considering taking it.

Yippeeee! Hey pookies, the copywriter starter kit is live and ready to go! You guys can go in it and start learning! I hope it helps ;) Remember it's a starter kit designed to take you from zero-to writing your first piece of copy - You will unlock it at level 2, so if you're all stuck on level 1, which 84% of you are, just like this post, comment, and interact with others to gain points and level up (bare in mind, stuff will be added)

It's been a moment since I ran a QnA! We had some great questions last time, so we're doing another one! Drop your questions as comments and I'll answer them as I have time over the next week!

Client work - social media posting - caption copy and AI image creation - convertkit template design - lead scraping and cold email set up for small SaaS Outreach - 10 cold emails sent Content/Inbound/Affiliate - 3 short videos made and posted

Hello everyone, Working with my first client (a B2B AI business). I built a sample case study to attach to their cold email sequence for prospects – using a fictional field services company built around their ICP. The deck follows the McKinsey one-idea-per-slide principle. Dark background for the problem slides, light for the roadmap and results — deliberate design choice based on presentation psychology. Would love a quick gut check before it goes to the client: — Does it feel like something a COO would actually read? — Is the messaging sharp enough to support a cold email sequence? — Anything that feels off? Attached. Thanks in advance. Abrar