I don't see this book recommended a lot. But it has some of the core stuff - The reader cares about herself, not you dear. Once you find your prospect, focus entirely on her needs, problems, pains, and challenges. You're not authoring your autobiography. Ask from the reader's POV: WIIFM - what's in it for me? - Avoid self-centered language:  Avoid overusing words like "I," "me," "we," or even "ours." Instead, make it about "you" It flips perspective. 'You' addresses the reader directly. They will self-persuade when they experience themselves in the scenario you describe: the pain and the benefit. Replace self-centered phrases with copy focused on them - Proofreading:  Revisit, Review, Revise. Regardless of size. Maybe take a break and Refresh your mind, then come back and take a new look. Or get a different pair of eyes to proofread for you. - Study your list:  This is as obvious as it gets, and still bears repetition. Pay keen attention to your readers behavior, Identify their fears (such as loss of money or fear of change) and address them in your copy. What lesson was new? What lesson was an appreciated reminder?

🎓Biggest problem in running ad operations : It is hard to find people who are good at writing ad . And the hardest part is there is lack of people who are good both at writing copy and lead and train the team . 🎓Expectations from a good copy leader inside the team : 1. He needs to explain and share his thinking process while writing the ads . 2.He must be able to teach how to review and control ads . 3. He must give feedback on the pieces of copy the team writes . (Amanda herself works with people who run their operations . She manages all and personally trains the team members .) 🎓Does negative feedback work ? Amanda says when you tell someone while reviewing copy that “ you are bad “ and you don't show them how to improve ; that doesn’t help the person . He needs more guidance , not just criticism. 🎓Qualified copywriter must have three abilities: 1.They must understand how the market works 2.Real experience and results 3.Teaching ability . It means they must have the ability to teach others in a simple language what he has learned . 🎓Experience doesn't mean many years : Amanda says “ intensity distorts time “. If someone is very focused and work hard , he can get deep knowledge faster . Experience doesn't mean ten years . One must have the fire in belly to learn and implement more. 🎓First step to learning ad copy . How to analyze a market . This means spy work and study ads that are already running and working . 🎓Spy work means : Just study other people's ads . But the point is don't copy and paste them . The goal should be to understand why they work and what's the hidden structure behind them . 🎓Hidden structure means : Deeper pattern or framework behind a successful ad which is invisible at the surface level . Learn to spot it and replicate it with your own creative spin. Make it new. With fresh angle 🎓What's the next step for a beginner after learning market analysis ? 1.How to write good hooks (to grab attention) 2.How to write the body of an ad

3 pages to copy this one I will make a canva board, uploading daily what i extracted from each Ad I'll make it open so people can post comments and questions This was direct response copy by Gary Halbert, It expects immediate action on part of reader, and provides 2 coupons at the end Starts with a question, arousing the desire of readers - tapping into urge for money - and moves immediately to answer how to. He is selling a book that will educate them on how to save and make money from Social Security There are many bullets/fascinations. Many assertions that start with 'How' and not ending with a '?' Maybe it has some effect! Directly addresses pain points around social security (SS). Many people find themselves ineligible for SS, and Gary mentions how to find a way around it. Fascinations like these aim to intrigue readers by finding the pulse of the problem. The booklet is not teaching how to scam the system, but how to take full advantage of their SS. It is honest information Acts like the friend of the common man, against the common enemy - the govt officials who wanna score more money from "us" and capitalize on our ignorance. Gary is on the side of the commoner!

In this video Oren John goes through: - What an "offer" is - How to better structure your services as a creative - The basics of funnels - How to put together a converting website - ...And more!

❣️She had seen abundance in her real life. When she entered into a phase of trials and turbulence , she always knew in her mind the wealth was achievable as she had seen in her life like private school , Mercedes , traveling. She tried her best and achieved success . So, as a beginner , I see a lot of success stories around me . I know now that this is real. I just need not to give up and be consistent in my endeavors like Amanda. ❣️Always stay in a problem- solving mode like Amanda . If no computer ; use a cell phone . No job ; join networking groups and be vulnerable. ❣️In the words of Amanda, be ‘shameless’ . Jump in and try to figure out things in real life . ❣️Act the same day as you got an idea . ❣️Amdana made a Whatsapp business account . That's a trick to look more professional even if you have no results . ❣️Amanda left school but she does not suggest others do the same . Only do this when you are ready to take the responsibility of your decisions . But If you have responsibilities, build the new path for yourself while holding the previous one . ❣️Posting content or real life struggles can sometimes lead to the opportunities where you can be a good case study for whoever invests in you . In Amanda’s case , sharing her daily routine led her to opportunities wherever someone in a good position gave her his course for free . ❣️The more you appear ; the more opportunities you can find . Amanda says : "You have to be real. You can't market yourself as someone you're not.” ❣️Showing your process (not just results) is 10x more compelling than showing off. People invest in journeys they can follow. ❣️Her Instagram bio literally said: "I have made zero dollars in the digital market, but I will become a millionaire with it." This was a public declaration . This way she created accountability for herself because now the audience is watching . ❣️I see networking helps Amanda a lot in gaining her initial clients . So join groups . Send DMs . Get rejected. Keep knocking . Soon one door will open and change everything for you.