Hey everyone! May the 4th be with you :) So today was a busy day. The thought of skipping the copy translation crossed through my mind, but I managed to push through and picked a short email to analyze. Sharing it below. I also started re-reading Breakthrough advertising, and will incorporate at least 30 minutes of this into my daily routine. Anyways, if someone else is doing this exercise or is planning to start it.. I encourage you to keep doing it! It'd be cool if you share it too, I'd like to read someone else's thoughts on it. See you all around gdoc link with comment access here

Hey! I started posting my daily translation exercise yesterday (here's that post) Today I went through an email from Kyle Milligan. This one's so much more packed with all of the key elements. Which makes sense since he teaches them as well.. I do think it got repetitive though. We see the "word-for-word scripts" mentioned twice in the bullets. and three of them are "land clients", just using different words. Any thoughts? PS. purple text is the original email PPS. also sharing the doc link with comment access in case anyone wants to jump in :)

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Hey all! Thought I'd pop in and chat abit about myself so we're not strangers! I'm Ben (the guy with the big nose on the poster)- and I'm a massive marketing nerd. A very happy one too... which is a funny thing to say considering most marketers still end up pulling their own hair out over how to order letters even after they get their hands on Schwartz's Breakthrough Advertising... Aside from marketing bits I love boxing (go watch Raging Bull it's genuinely so good) and painting naked women... which is actually a pretty aesthetic combo now I think of it... Either way they don't have anything to do with marketing so that's why I'm mentioning them at the start of this spiel.... ...Before I start talking and can't stop 😛 Picked up Copywriting about a year and a half ago now from the best sales call of my life... Like genuinely. Nobody else was in that room- that guy on THAT webinar was talking directly to ME... I remember booking this special moment from one of those Instagram lead-gen ads- like the ones that have the guy with the Lambo and the hot girls and the shiny watches... I did say "the best sales call"- didn't I? It talked money and I wanted money... -Still do frankly- Anyway, I'd propped up my iPhone 6 on some books in my room for the private event (4000 attendees) and began the ordeal. Told my mum I was on a "business call" and remember locking myself in my room and watching the livestream under the covers... Wasn't exactly an exclusive "black-tie" - but for what it's worth, it felt like it... And I didn't know it at the time- but in those 25 minutes I'd subconsciously had a whole Duel of the Fates with the guy who I'd been for 18 years until that point. Funny how one small decision can spur your life in a whooooole different direction when you decide to take action. Anyway, long story short- mr. guru was kind enough to exchange my $699 for some sacred online documentation on how to "whitelabel his marketing services so I never even needed to learn marketing."