1d • 💬 Discussion
For the first time🔍part 1
Hello everyone,I hope you're all well. Today I will be sharing an analysis/breakdown I did for an classic copy piece on swipe.co an ad campaign for fina a gas station company in the early 1960's
Thank you in advance for taking the time to read this🙏
It's quite long ,the copy piece is down below👇 https://docs.google.com/document/d/1N_6STln5dQBfmlz5KKMfJTdgYZukI564r0lD4kUfhK4/edit?usp=drivesdk
breakdown using copy translation 🫴
Headline(play on words on "Peek AT premium pink", curiosity what is the additive of the future.)
Subheadline(free and created curiosity because what Is pink air?)
Positioning("an young oil company...")
Unique("stacked out pink air")
Excitement("we are happy")
Credibility("research laboratory.."
Curiosity("secret ingredient which will turn air pink")
Ultra-Specific("more than 2000 final stations...May 12 1966")
Customer assurance(created relief to keep customer posted)
Free("a free sample")
Reinforcement of headline/subhead("...like premium pink")
Recognition(finals emblem)maybe they were New in the market and some people didn't know how their logo looked like.
Positioning/unique("our products are just exactly good as the best")
Specific Target audience/target audience awareness("give it to the kids...how many children do you have")
Relief/assurance ("we'll send directions")
Thank you for reading I would love to hear what you thought of this analysis/breakdown🙏
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For the first time🔍part 1
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