📝 planning out cold outreach for the week today (Sunday) 📧 working my way thru this 4 hour YouTube video on cold outreach https://youtu.be/uSTGNHGFOAo?si=k-mi2yzpbrilDprB

And he quoted there something interesting said by Eugene Schwartz: “If your prospect is aware of your product and has realized it can satisfy his desire, your headline starts with the product. If he is not aware of your product, but only of the desire itself, your headline starts with the desire. If he is not yet aware of what he really seeks, but is concerned with the general problem, your headline starts with the problem and crystallizes it into a specific need.”

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✍️ One Upwork proposal sent 👀 Upwork proposal from yesterday viewed by prospect but no contact received so far. 🚩 Lesson learnt - NEVER START WORK AND DELIVER WITHOUT THE CONTRACT MILESTONES BEING FUNDED! Wrote copy for two landing pages Asked client to fund the milestones first (standard practice on UpWork) and they have paid me before so I trusted them. Now they are ghosting me when its time to pay. My mistake - lesson learnt. Hopefully they come thru with payment soon but I am not delivering the remaining milestone until they do.

🚗 busy with my 'day job' today - mostly on the road - didnt get too much done on Outreach ⛏️ 1 UpWork application and 1 Cold email sent 🤖 Planning out new automation to make 'personalization' in cold email better