22d • 💬 Discussion
CT days 1-4
the biggest excitement of this community WAS the ad archive lol, so doing translations and other things apart of my daily practice in this file.
Day 1
HEADLINE:
HOW A NEW ASTROLOGY TECHNIQUE CAN TELL YOU WHAT TO DO FOR AN HOUR BY HOUR TO IMMEDIATELY START GETTING GOOD AT THINGS IN LIFE AND AVOID THE TRAGEDIES
HOW A NEW ASTROLOGY TECHNIQUE= New, Unique. Astrology is woo woo and being a taboo has inherent traits to being unique already
CAN TELL YOU WHAT TO DO FOR AN HOUR BY HOUR: EASY and Ultra specific and maybe understandable??
TO IMMEDIATELY START GETTING GOOD AT THINGS IN LIFE AND AVOID THE TRAGEDIES: BIG on immediate, specific on results, USEFUL AND SAFE
Structure: Introduce new taboo technique>How to kinda do it>promise immediate benefits and safety
SUBHEADLINE:
Astrologer tells how a famous persons life could have been saved if he would have read his horoscope for 2:30 pm on the day he was killed
Astrologer tells how a famous persons life: “social proof” brings up safety
life could have been saved: Like reverse safety and lokey fear mongering. BUT very useful
if he would have read his horoscope for 2:30 pm on the day he was killed: Ultra specific, useful, understandable
Structure:
Social proof/evidence>How they DIDNT do it>and the immediate results (death)
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Day 4 (2 and 3 are in the document)
Headline
For Golfers who are almost (but not quite) satisfied with their game--and can’t figure out what they’re doing wrong:
This entire headline is tapping into the last 20% of golfers, so a more niche market.
It’s useful, ultra specific, understandable and hopeful (?)
Structure: Calls out golfers and their ultra specific pain points
Bullets
-IF YOU STOPPED IMPROVING ONCE YOU REACHED THE POINT OF BEING FAIRLY GOOD SEE X
Immediate and blunt bullet to the hook. Practically a subheadline. Makes sense it was first as it’s the most BIG
-If you feel guilt about forgetting to keep your head down, forget it. (that's not the reason why you’ve been topping your shots. See page xx)
This bullet creates tension and curiosity. Throwing a small surprise when the answer has nothing to do with their deeper pain point.
-HOW TO MAKE THE NATURAL ERRORS IN YOUR GOLF SWING START WORKING IN YOUR FAVOR (see page xx)
USEFUL, UNIQUE AND BIG- Always calling to how you can do it yourself and work out your own flaws to your advantage is a gold mine tactic in this hyper-individualistic society
-What to do when people tell you to swing your shoulders and arms in the same plane (Do nothing except show them page xx)
-Shakes up the previous bullets and calls out the people offering blanket advice
-FOR WOMEN: You can hit the bal much farther than you do now. I know you don’t believe it. See page xx. (Also, why most women tend to cut the ball-- and how to stop)
The introduction of women now expands the clientele, also not this one was also at the top and IN BOLD beside the first bullet, showing its prominence. Has an an air of inclusion and calls to another ultra specific pain point
-IF THE FIRST THING YOU DO BEFORE SWINGING IS POSITION YOUR FEET, YOU’VE GOT THE ORDER WRONG (See page xx)
-another point that stirs curiosity and intrigue by confidently calling out something wrong
-If your shots feel solid when you hit them, but the ball flies in the wrong direction anyway, see page 19
-ultra specific and ultra useful tip
-WHY COPYING THE GREAT GOLFERS MAY BE RUINING YOUR GAME (see xx). How to develop a good swing that is natural for your own physique (and why only a strong pro can get away with imitating the way Nicklaus does it. Page xx)
- this is hella unique and ultra specific and useful. This stands out as most people learn by copying their idols and this says to do the opposite + AND calls back to the previous point on drawing on your own unique talents.
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CT days 1-4
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