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14 contributions to Copywriting Launchpad
My First Facebook Ad Copy- Drop your suggestions below in the comment please
Facebook Ad Copy You have your data. You have your topic. But every time you sit down to write, you freeze. Not because you are not smart enough. Because nobody taught you how to turn your research into a paper that gets published. So the months pass. Your data sits untouched in a folder. Your supervisor asks for an update you are not ready to give. And somewhere quietly, you start wondering: what if I never actually finish this? So, I built a program to fix exactly this. Where you will learn how to: · Structure your paper the way reviewers expect · Choose the right HEC recognized journal for your topic · Run your SPSS analysis even if you have never opened the software · Write a discussion section that does not sound like AI · Submit your paper and know exactly what to do when reviewers come back with comments And once you know this, you will not need to ask anyone for help the next time. Students who did this program got published in HEC recognised journals. Some with zero prior experience. One of them told me after her paper was accepted: “I thought I needed someone to write it for me. I did not. I just needed someone to show me how.” This is a proper training program with a limited number of seats per batch. I work with each student personally, review your actual manuscript, and stay with you until your paper is ready to submit. Interested in joining us? Click the link below to learn more. [Link] Or Comment PUBLISH below and I will send you everything you need to know. (I have considered AI for help and refining the copy, as English is not my first language)
1 like • 1d
that per batch - I would delete it. you need to make it look as exclusive as possible to create urgency
Her Feelings Don't Care About Your Facts
This is an ad breakdown by Lina Fahizul who's hosting our upcoming female buyer psychology workshop, “She's Not Buying,” July 1st to 3rd in Copywriting Launchpad. Watch the video (recommended) or read the breakdown below. Note: I used the transcript with AI to generate the written breakdown. Workshop details: https://linasworkshop.manus.space A Hook That Doesn’t Make Her Feel Like Sh*t Most brands selling to women lean on negative framing. They use hooks like “I want to feel like I’m 25 again” or “I don’t want to be old.” Those hooks imply the customer should be ashamed of where she is right now. Happy Mammoth does something different. The ad opens with a woman saying: “I balanced my hormones at 46, and I’m turning heads at the beach like I’m 25.” She owns her age and celebrates a specific, real result. The product is positioned as a tool for vitality, and the hook carries no shame or embarrassment. There is only possibility. When a woman feels judged by your copy, she gets defensive. She disengages and scrolls past. Empowering copy meets her where she is and shows her where she could go. That is a different emotional experience, and it produces different results in your conversion data. Calling Out the Avatar with Specificity After the hook, the ad moves to a woman describing her personal experience. She says: “Since hitting menopause, I’ve noticed things like weight creeping on, energy feeling different, and just not quite feeling like myself anymore.” She describes the experience of those symptoms in detail: the creeping quality of the weight, the subtle shift in energy, and the gradual loss of a familiar sense of self. If you are not going through menopause, none of this lands with you, and that is exactly the point. Good copy acts as a dog whistle for the right person. By listing these specific, lived symptoms, Happy Mammoth qualifies their audience fast. The viewer thinks: “She is describing exactly what I am going through.” That moment of recognition is when trust begins to form.
2 likes • 1d
I always have little iffy feeling about supplement industry because majority of companies are selling you just pipe dream or placebo so I am not huge fan of that even though I know it prints money. Hopefully I can find companies that actually deliver results they claim and it's supported by actual scientific research. Happy Mammoth at least has lot of good reviews so this company seems to have positive impact on this world 😆
Finding contacts
Hi everyone! I am curious how you search for companies (bonus points for d2c) that you want to reach out to. I believe it is actually not about quantity but quality, I dont want to help grifters or dropshippers who dont care about their customers or companies that sell false hopes and dont have GOOD reviews. I want to pick good and reputable companies, not just try to catch as many fishes as possible. However I struggle with finding efficient way to research without spending hours on tiktok being fed some ugc content just to find potential brands to work with. What are your fave resources or workflow for finding companies/ceos you want to reach out to? I feel like dill pickle brand or falshe lashes brand doesent have ceos that are super active on linkedin but maybe i am wrong and should focus on linkedin!
0 likes • 1d
@Owen M Thank you for replying! It's funny you mention abandoned cart because I was literally listening to podcast about that and I genuinely believe pointing out this huge money leak is easiest way to get your foot in the door. My problem is trying to find enough ecom stores that I can reach out to. What was your discovery system? Or did you just use social media and scroll?
What are your favorite ad libraries?
I found some while doing research but I am curious if you guys have any faves. Lot of them are paid so big bonus points for free ones! Feel free to link to any useful swipe files, hooks libraries and anything related to this. What I have found so far: https://bigspy.com/pricing https://www.tryatria.com/ https://www.gethookd.ai/ https://videodatabase.org/ Seeing what other succesfull brands are doing is crucial to have some kind of starting point for making your portfolio from scratch. Also using exisitng ads to do ad breakdowns is good way to practice!
3 likes • 3d
@Harry Roberts great idea, thanks!
3 likes • 2d
@Shafaq Kazmi Exactly, it's quite frustrating experience
Building my portfolio to land my first DTC client
Hey everyone, I'm in the early phase of my career and I write copy every single day. What I do is: Pick up a random problem, do some deep research, come up with a hypothetical product, build a mechanism and try to back it with science, and then write the full funnel. ads (atleast 3 different angles), emails, vsls, and a landing page. Sometimes I'd just pick a random product from amazon and write all the funnel pieces for that. So I have a couple of questions: 1) What should a solid portfolio actually include? 2) Should I be showing full funnel pieces or individual pieces across various niches? 3) How do you know when it's time to stop practicing and start looking for real clients? cause honestly there is soo much to learn that I'll never feel fully ready. I'd really appreciate any feedback or suggestion. Thanks in advance.
2 likes • 2d
honestly just make portfolio that would align with what client you want (certain industry for example) and start cold dming. don't wait for too long because it will just make you doubt yourself even more!
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Em Ma
3
35points to level up
@em-ma-2353
aspiring copywriter and creative strategist. gen z woman, that knows how to talk to my peers without it being cringe.

Active 4h ago
Joined Jun 25, 2026
INFJ
czech republic
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