I just started with legendary vault module in the classroom and I have a question: some copies are like really long magazine pages like the very first one is an entire article written by David Ogilvy so do we need to write it on paper the entire thing?

I am half joking, half serious. Once you dive deep enough into this niche you start hitting the bottom of "free" information. Everyone is teaching you copywriting basics, some people are teaching you psychology and persuasion but no one is teaching you how to be freelancer. Now lets not take that too literally, I know there are people teaching that but not for free. Nothing is ever truly free and good resources are hard to come by. I do find it fascinating - as new freelancer you have to teach yourself 50 different things and yet it is hard to find enough good and relevant information and guidelines to just start with something that is "good enough". I am not talking about software or quickly searchable info but the things that actually move the needle. Let me show you what you need to learn: creating online presence, learn how to pitch, cold calls/emails, how to do discovery calls, offer creation/packages, proposals, contract, good onboarding process, handling client communication and I am probably forgetting something important as well. Not even including the networking, being pleasure to work with, communication with clients, handling problems, etc. So you start searching just for one thing to start learning (discovery calls for examples) and literally everyone is asking to pay. Fair enough! But basically one person did all the hard work many years ago and asked people to pay to learn, then other people replicated whatever the og did and some of them start to offer same service which essentially creates pyramid scheme in a way. Or loop, whatever you want to call it. No one is creating something new, just ungatekeeping some information they gained by paying someone else and putting it in different packaging. And you have to be super picky as well because there is lot of grifters out there selling most generic info possible. Now the real question is: who is making good (beginner friendly) content for marketing/copy people on the biz side? And who is worth paying for once you get your first clients and can afford to invest? Like I have stomach knots just thinking about how should dicovery calls look like and what should I be saying without looking like a total dumbass. I simply cannot be making things up on the spot without losing every single bit of credibility each second I hesitate.

Hi everyone, I wrote this Etsy product description for a client's colouring book and would really appreciate your feedback. Please let me know what works, what doesn't, and how you think I could improve it to increase conversions. Here's the link: https://tinyurl.com/Etsy-colour-Book Thanks so much for your time. I really value your insights.

the biggest excitement of this community WAS the ad archive lol, so doing translations and other things apart of my daily practice in this file. https://docs.google.com/document/d/12qNLLlz1cF9KIwmSDyXGw2ZCI5T-83kKK_kHINNQWt8/edit?usp=sharing Day 1 HEADLINE: HOW A NEW ASTROLOGY TECHNIQUE CAN TELL YOU WHAT TO DO FOR AN HOUR BY HOUR TO IMMEDIATELY START GETTING GOOD AT THINGS IN LIFE AND AVOID THE TRAGEDIES HOW A NEW ASTROLOGY TECHNIQUE= New, Unique. Astrology is woo woo and being a taboo has inherent traits to being unique already CAN TELL YOU WHAT TO DO FOR AN HOUR BY HOUR: EASY and Ultra specific and maybe understandable?? TO IMMEDIATELY START GETTING GOOD AT THINGS IN LIFE AND AVOID THE TRAGEDIES: BIG on immediate, specific on results, USEFUL AND SAFE Structure: Introduce new taboo technique>How to kinda do it>promise immediate benefits and safety SUBHEADLINE: Astrologer tells how a famous persons life could have been saved if he would have read his horoscope for 2:30 pm on the day he was killed Astrologer tells how a famous persons life: “social proof” brings up safety life could have been saved: Like reverse safety and lokey fear mongering. BUT very useful if he would have read his horoscope for 2:30 pm on the day he was killed: Ultra specific, useful, understandable Structure: Social proof/evidence>How they DIDNT do it>and the immediate results (death) ------------ Day 4 (2 and 3 are in the document) Headline For Golfers who are almost (but not quite) satisfied with their game--and can’t figure out what they’re doing wrong: This entire headline is tapping into the last 20% of golfers, so a more niche market. It’s useful, ultra specific, understandable and hopeful (?) Structure: Calls out golfers and their ultra specific pain points Bullets -IF YOU STOPPED IMPROVING ONCE YOU REACHED THE POINT OF BEING FAIRLY GOOD SEE X Immediate and blunt bullet to the hook. Practically a subheadline. Makes sense it was first as it’s the most BIG

Hand Copy and copy translation of David Ogilvy's other two ads... and also written what I learned so far analysing his 5 ads on Hathaway shirts. CT 5: Hathaway introduces the first Sea Island Oxford: Creates novelty by announcing something new, curiosity gap, becomes the innovator - leadership From a few tiny Caribbean islands comes this cotton which looks like silk. : Useful/understandable & origin - introduces something unfamiliar and then translate that to feel familiar It is called "Sea Island," and grows on St. Vincent, Antigua, St. Kitts, Montserrat, Nevis and Barbuda. : “sea island” - Unique mechanism; Authenicity/SAFE - St. Vincent, Antigua, St. Kitts, Montserrat, Nevis The Sylco Sea Island yarn you see in this shirt, is spun by Thomas Oliver & Sons and woven by Ashton Brothers—two of the finest mills in England. : Safe with big names, proven credibilty - Chain of proof Structure goes like: Introduce a new material > Explain why it's superior > Prove those claims > Reveal the product > Tell the reader where to buy it CT 6: Hathaway invents an ingenious new pin collar that dispenses with holes, clasps and aggravation: : Unique/New, problem solver, hope How often have you considered buying a pin collar — only to be discouraged by the fuss of fiddling with clasps and tiny holes?: pointing towards readers' pain Take heart. : Hope Our picture shows Hathaway's ingenious solution: the Mayfair Pin collar.: Unique/visual proof Hathaway designed this urbane new collar to be worn with a slide-on pin.: Unique Simply slip one on and the Mayfair Pin collar: Unique, Understandable, easy lies flat and smooth all day.: Easy because it solves the problem as a whole Without fuss, fumbling or extraneous paraphernalia.: Easy Hence the absence of unsightly holes.: Useful, safe The secret is in the slightly longer points.: mechanism introduction They give your slide-on pin the leverage it needs to grip and stay put. : understandable, useful/ CARE Yet the points will never curl or buckle halfway through the day.: safe/useful