People do, in fact, judge a book by its cover
Your report is ready to be published. But there’s one small thing you can add to get it noticed. Things move slowly, then quickly. The project you’ve been working on for two years now needs to be put out there, its results shared with the world. Finally, the time has come: the paper is to be published! But it was supposed to be available, like, yesterday. You’ve been tinkering with the text document. Changed the headlines, moved some footnotes around. Rewritten the introduction 12 times. Started adding in some colours. It looks alright, but could do with some touch-up. Alas, there’s no time for design. I understand. We can’t start designing this 80-page report now and put it on the website in an hour. We’ll make sure to plan for design work next time. However, here’s what a publication designer can do in a very short time: Wrap your document in an appealing cover. You’ll export your document as it is, but the designer can make a 1, 2, or 4-page cover that envelops the document, turning it from bland to striking. This way, the work will get noticed. It will invite readers into the text and create a mood for the work. The cover can then be used in social media posts, shared in e-mails, put on posters and shared anywhere. It’s simple, quick and very effective. Cover design is not mere decoration; it’s an invitation to the reader that will be well worth the investment. If you’re looking to elevate your next report or paper with an appealing cover, let’s talk.