Today is your “choose your own adventure” day. Your core pages are in place, and now you get to add the extras that make your ad feel complete, convincing, and easy to say yes to. 𝗦𝘁𝗲𝗽 𝟭: 𝗖𝗵𝗼𝗼𝘀𝗲 𝟭 𝘁𝗼 𝟯 𝗼𝗽𝘁𝗶𝗼𝗻𝗮𝗹 𝗽𝗮𝗴𝗲𝘀 𝘁𝗼 𝗮𝗱𝗱 Pick what will help your best-fit people decide faster, with less scrolling and fewer follow-up questions. Optional page ideas: - FAQs (pricing, who it is for, time commitment, how to join, what is included) - Testimonials (proof, outcomes, transformation, credibility) - A Roadmap or 7-Day Challenge (don't include the actual challenge, just explain and highlight what their early wins will be) - A Lead Magnet (free value plus email capture) - A Peek Inside (screenshots, a short tour, what members actually see and do) - Anything else that fits your community (examples: a “Start Here” page, outcomes list, member wins) NOTE: There’s still one more mandatory section that will be unveiled on day 6…! 𝗦𝘁𝗲𝗽 𝟮: 𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗮 𝘀𝘁𝗿𝗼𝗻𝗴𝗲𝗿 𝗹𝗲𝗮𝗱 𝗺𝗮𝗴𝗻𝗲𝘁, 𝗯𝘂𝗶𝗹𝗱 𝗶𝘁 𝘁𝗼𝗱𝗮𝘆 (𝗼𝗽𝘁𝗶𝗼𝗻𝗮𝗹) If you do not have a lead magnet you are happy with, you will get access to @Sondra Verva 's lead magnet prompt to use in ChatGPT so you can create one during the sprint. Suggested approach: - Keep it simple and specific - Aim for something you can finish quickly and actually use - Make sure it matches the promise of your community 𝗦𝘁𝗲𝗽 𝟯: 𝗖𝗼𝗺𝗺𝗲𝗻𝘁 𝗯𝗲𝗹𝗼𝘄 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗽𝗹𝗮𝗻 Share: - Which optional pages you are adding (1 to 3) - If one of them is a lead magnet, tell us what you are creating in one sentence 𝗡𝗼𝘁 𝗮 𝗽𝗿𝗲𝗺𝗶𝘂𝗺 𝗺𝗲𝗺𝗯𝗲𝗿 𝘆𝗲𝘁? It’s not too late! It’s only $3/month, and the ability to place an ad in the classroom is only one of the many perks!

All. Most. Done! Today is the day your ad starts to feel finished. 𝗦𝘂𝗯𝗺𝗶𝘁 𝘆𝗼𝘂𝗿 𝗰𝗼𝘂𝗿𝘀𝗲 𝗸𝗲𝘆 𝘁𝗼𝗺𝗼𝗿𝗿𝗼𝘄 𝘁𝗼 𝗯𝗲 𝗲𝗻𝘁𝗲𝗿𝗲𝗱 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗱𝗿𝗮𝘄 𝘁𝗼 𝘄𝗶𝗻 𝗮 𝗽𝗶𝗻𝗻𝗲𝗱 𝗽𝗼𝘀𝘁 𝗳𝗼𝗿 𝟰𝟴 𝗵𝗼𝘂𝗿𝘀! You are adding the page almost everyone forgets, tightening your pages so they are easy to act on, and creating the cover thumbnail that stops the scroll. 𝗦𝘁𝗲𝗽 𝟭: 𝗔𝗱𝗱 𝘆𝗼𝘂𝗿 𝗕𝗶𝗼 𝗽𝗮𝗴𝗲 (𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗳𝗼𝗿𝗴𝗼𝘁𝘁𝗲𝗻 𝗽𝗮𝗴𝗲) Page title: About [Your Name] (or whatever fits your vibe) Include: - A photo of you - A brief section on who you help and what you are known for - A quick credibility line (experience, results, why you care, or what makes your approach different) - A clear CTA + link (yes, on this page too) 𝗦𝘁𝗲𝗽 𝟮: 𝗗𝗼 𝘁𝗵𝗲 𝗖𝗧𝗔 𝗮𝗻𝗱 𝗹𝗶𝗻𝗸 𝗰𝗵𝗲𝗰𝗸 Go back through every page and make sure there is: - A clear call to action - The link people should click (check they all work) Goal: No one should have to hunt for what to do next. 𝗦𝘁𝗲𝗽 𝟯: 𝗔𝗱𝗱 𝗽𝗶𝗰𝘁𝘂𝗿𝗲𝘀 𝘄𝗵𝗲𝗿𝗲 𝘁𝗵𝗲𝘆 𝗵𝗲𝗹𝗽 Add images where they improve clarity or credibility, such as: - A simple “peek inside” screenshot - A visual of your roadmap or challenge - A template preview - A photo that reinforces your brand or energy - You can also include a VSL (video sales letter) if you have one 𝗦𝘁𝗲𝗽 𝟰: 𝗖𝗿𝗲𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗰𝗼𝘃𝗲𝗿 𝘁𝗵𝘂𝗺𝗯𝗻𝗮𝗶𝗹 Size: 1460 x 752 Your thumbnail should: - Use your brand colours - Stand out in the classroom - Preferably include your photo - Use very few words (think 3 to 6 max) Quick content ideas for the words (choose one): - Community name only - Community name + one short promise - One bold outcome phrase 𝗦𝘁𝗲𝗽 𝟱: 𝗔𝗱𝗱 𝘆𝗼𝘂𝗿 𝗰𝗼𝘂𝗿𝘀𝗲 𝘁𝗶𝘁𝗹𝗲 𝗮𝗻𝗱 𝗱𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 - Create a course title no longer than 32 characters - Create a course description no longer than 82 characters - Go out of your course and make sure everything you wrote is visible without having to click. 𝗖𝗼𝗺𝗺𝗲𝗻𝘁 𝗯𝗲𝗹𝗼𝘄 Drop one of these when you are done: - “Bio is in” - “CTAs added” - “Thumbnail done” Or post your thumbnail if you want quick feedback.